In today’s highly connected world, having a professional online presence is no longer enough to build trust with your customers. People want to connect with the brand. They want to feel like they know who they are doing business with. And one of the most effective ways to accomplish this is by using a good brand video.
Brand videos are a powerful tool that allows businesses to connect with their customers in a way that text and images alone cannot. Whether introducing your team, showcasing your products or services, or telling your brand story, videos can convey complex messages in an easy-to-understand format.
Not only that but there are also even more reasons why incorporating a brand video into your social media strategy can help your business:
People spend 3 times longer watching a video than reading an article. Videos help to capture the attention of users and keep them engaged. People are more likely to watch a brand video than to read an article, so it’s a great way to get your message across.
Additionally, recent studies have shown that people prefer to watch a short video to learn about a product or service, specifically 73% according to a study by Wyzowl. This proves that videos are a great way to capture users’ attention and keep them engaged, as they can absorb and understand the message quickly and effectively.
Videos are a great tool to tell stories and introduce people to your brand. Through videos, you can create an emotional connection with your audience and make your brand more memorable. After all, people feel better connected because they can experience it through not just one of the five senses, but three specifically, sight, sound, and motion.
Videos are a highly shareable form of content that can help to increase your reach and visibility on social media, because it is also easy to digest, allowing you to reach a wider audience. Additionally, videos can be optimised for search engines, which can help boost your website’s SEO rankings and attract even more organic traffic. You can effectively get your message out using videos and increase your visibility online.
According to a Video Marketing Statistics study by Wyowl, 88% of the people surveyed say that they’ve been convinced to buy a product or service by watching a brand’s video. Basically, videos generate higher engagement rates on social media platforms than other types of content.
There are a variety of free and low-cost tools available online to help you create your videos for your business. And if you want to go the professional route, there are also many talented video professionals out there. Gone are the days you need to produce a super high-priced brand video to get high-quality content. As a result, not only are videos relatively inexpensive to make, but they can also help you stand out from your competition.
Additionally, a brand video can be used multiple times. This means that you don’t have to keep investing in new content, making it a cost-effective option for your marketing strategy.
The success of a company could hinge on its story; there’s a right way and a wrong way to craft a brand story – AM Visuals talks about how to do it effectively.
A lot goes into planning a video shoot, but how do you decide whether to shoot on location or in a studio? We discuss both options and factor in the benefit of a hybrid approach.
Understanding how to strike a balance between spontaneity and scripting is the key to nailing the event video narrative, but what’s the best way to achieve balance?
Contact us today and let’s bring your vision to the screen!
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A brand video is a short, impactful video that captures the essence of your brand. It goes beyond product promotion, showcasing your values, mission, and personality. A well-crafted brand video can significantly boost brand awareness, build emotional connections with viewers, and ultimately drive customer loyalty.
Absolutely! A brand video is a powerful tool to introduce your brand to the world. It can create a strong first impression, differentiate you from competitors, and generate excitement around your offerings.
Attention spans are short online, so keep it concise! Aim for brand videos under 2 minutes to capture attention and deliver your message effectively.
Promote your brand video across various channels! Feature it prominently on your website, landing pages, and social media profiles. Consider paid advertising to reach a wider audience.
Track key metrics! Monitor video views, engagement (likes, comments, shares), click-through rates on calls to action, and website traffic generated from your video. This data helps you understand what resonates with your audience and refine future video content.
Not necessarily! Your brand might evolve over time. Consider refreshing your brand video periodically to reflect your brand’s growth and ensure it continues to resonate with your audience.
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