Performace Max, what is it?
P-MAX is a new way to buy ads from a single campaign across Google Channels. The purchase journey is getting more complicated and even the best marketers will struggle to anticipate and keep up with these constant fluctuations in consumers’ interests and needs.
P-MAX uses the best of Google’s automation capability to help you drive performance, respond to shifts in consumer demands, and find more converting consumers across Google channels, i.e. YouTube, Display, Search, Google Discover, Gmail, and Maps
How we can help you
Why are advertisers using P-MAX
Customers
Consumer journeys are increasingly complex. Performance Max helps marketers respond in real time by serving ads across all Google channels from a single campaign type.
Marketing
Performance Max delivers the added value of helping marketers find more converting customers, optimize budgets across channels, and gain deeper insight into how to improve performance.
AI
Using automation and machine learning, Performance Max can help marketers easily reach consumers and drive more conversions across Google channels and ad inventory.
Data
According to internal Google data, advertisers who use Performance Max campaigns in their account see an average increase of 13% in total incremental conversions at a similar cost-per-action.
Services
What we do:
- Conception generation
- Storyboarding
- Photo shoots
- Production
- Post production
- Review and delivery
FAQ
Our team will work with you every step of the way to identify content gaps and plan creative solutions. You will be involved in the whole content creation process from planning to execution and delivery.
Once our team has identified the content asset gap in your PMAX strategy, we’ll have you involved with the asset planning stage, Production and post-production.
If you do not already have still assets of your product, we can arrange a photo shoot to obtain the photos to generate still and video assets for your PMAX campaign.
Our average turnaround time is 2- 4 weeks. However, the project can be fast-tracked upon discussion.
Absolutely! If you don’t already have a strategy in place, our team of specialists can help you build one from the ground up!
Yes! You can reuse the content for social media purposes.
Each asset costs on average $500ea (Ex Gst). Reach out to us to discuss packages!
Our team of specialists assist with the idea generation for your assets.
We incorporate a tailored approach in content creation that has your brand in mind.
