Business Diaries · Episode 1

Making people laugh will make them buy into your idea

Phuong and Jay get into why humour and personality sell better than polish, why documenting your day-to-day works, and being transparent enough that people actually want to deal with you.

Approx. 40 min Video podcast Phuong & Jay
The Business Diaries of Phuong and Jay Episode 1 with Phuong and Jay

Watch the full episode. The video opens on YouTube when you press play.

About this episode

Early on in their own podcasting journey, Phuong and Jay riff on a simple idea: people buy into people. Humour and personality do more to win someone over than a perfectly polished pitch, because behind all the professionalism, people just want to deal with people they like and trust.

The brothers talk about documenting the day-to-day of running a business, why audiences are genuinely interested in the ins and outs, and how being transparent on camera builds a connection that a corporate front never will. It is loose, honest, and a good look at the thinking that shaped how AM Visuals approaches content. This series is no longer running, but the ideas hold up.

Phuong on camera for The Business Diaries Episode 1
Phuong on camera for The Business Diaries Episode 1
People want to see what your business is about, who you are, behind all that professionalism. They want to deal with people.
Phuong · on being real on camera

What you will take away

  • 01
    People buy into people. Humour and personality win someone over faster than a polished pitch. Behind the professionalism, people just want to deal with people they like.
  • 02
    Document the day-to-day. Audiences are genuinely interested in how a business actually runs. Filming the ordinary moments makes you relatable in a way a corporate front cannot.
  • 03
    Transparency builds trust. Being open about the ins and outs, even a client meeting, shows people who you really are, and that is what makes them want to work with you.
  • 04
    Reps make the camera easier. After a year in front of the lens, the awkwardness fades. Comfort on camera is built, not born.
  • 05
    Do not over-polish. A little rough and real often beats slick and stiff. The personality is the point, so let it show.
Jay on camera for The Business Diaries Episode 1
Jay on camera for The Business Diaries Episode 1

Your hosts

Phuong Tran
Founder · AM Visuals

Phuong is the founder of AM Visuals and one half of The Business Diaries. He brings the video and content lens to the conversation, and a habit of documenting the journey as it happens.

Jay Tran
Co-host · The Business Diaries

Jay is Phuong’s brother and co-host. Together they share the honest, unfiltered side of building a business, the wins, the pivots, and the lessons learned along the way.

Phuong mid-conversation on The Business Diaries Episode 1
Phuong mid-conversation on The Business Diaries Episode 1
We keep changing our name every single episode. It goes to show our entrepreneur mindset. We pivot all the time.
Phuong · on the early days of the show

Questions this episode answers

Full transcript

This transcript is auto generated and lightly edited for readability, so small errors may remain.

Let people buy into you.

We help Sydney businesses show their personality on camera and build the trust that wins work.

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