About this episode
Phuong and Jay tackle two ideas in one: that being too professional is quietly killing your content, and the whole culture of hustle porn. Their argument on the first is simple. The camera does not lie. If you are not confident in your business, it shows, and audiences scroll straight past stiff, over-polished content.
They dig into why so many people freeze on camera, that it comes from being too self-conscious about what others think, and why that fear is misplaced when most viewers are just scrolling anyway. Then they turn to hustle porn and ask the honest question: are you actually working too hard, or just performing it? This series is no longer running, but the takes still land. AM Visuals helps businesses show up on camera with exactly this kind of confidence.
The camera does not lie. If you are not confident with your business, it is going to show.
What you will take away
- 01Too professional kills content. Over-polished, corporate content reads as stiff and forgettable. The personality is the part people actually connect with.
- 02The camera does not lie. If you are not confident in your business, it shows on screen. Real confidence in what you do is what makes content land.
- 03Stop worrying who is watching. The fear of judgement freezes people up, but most viewers are just scrolling. That self-consciousness costs you more than any critic does.
- 04Know your business, not just your model. The confidence that reads well on camera comes from genuinely understanding what you do, not from a rehearsed pitch.
- 05Question the hustle. Hustle porn glorifies overwork for its own sake. The brothers ask whether you are actually being productive or just performing busyness.
Your hosts
Phuong is the founder of AM Visuals and one half of The Business Diaries. He brings the video and content lens to the conversation, and a habit of documenting the journey as it happens.
Jay is Phuong’s brother and co-host. Together they share the honest, unfiltered side of building a business, the wins, the pivots, and the lessons learned along the way.
A lot of it stems from people being too self-conscious about what others think. At the end of the day, it does not matter.
Questions this episode answers
Yes. Over-polished, corporate content often reads as stiff and forgettable. The personality is the part people connect with, so stripping it out to look professional can quietly kill the very thing that makes content work.
Usually because you are too self-conscious about what others will think. The brothers point out the camera does not lie, so nerves show, but they also note most viewers are simply scrolling. The judgement you fear is mostly imagined.
Genuine confidence comes from actually knowing your business, not from a rehearsed script. When you understand what you do and believe in it, that reads on screen. It is a big part of what our social media video work helps clients bring out.
It is the culture of glorifying overwork for its own sake, the grind-at-all-costs content that treats exhaustion as a badge of honour. The episode questions whether that hustle is real productivity or just a performance of busyness.
The honest question the episode raises is whether the hours are producing real results or just the appearance of effort. Working hard is not the same as working well, and recognising the difference is what protects both the business and you.
Full transcript
This transcript is auto generated and lightly edited for readability, so small errors may remain.
On this week's episode of The Business Diaries of Phuong and Jay, we'll be talking about being too professional is killing your content. We'll be exploring the best business models of the current landscape and hustle porn. Are you working too hard? Let's get a drum cue. Music.
Welcome, welcome, welcome to the show. How are you doing, my man? I am doing okay. I think I'm just a little bit of an under the weather, but, hey, nothing stops the hustle. We'll get to that in a minute.
Yeah. You've been coughing all over the office. You're disgusting man. Um, so first, first, um, first order of business is is being professional killing your content? Um, what?
What does that mean? What does that look like? So I actually got me thinking, because we're filming some, um, content for a couple of our clients, um, this week and for some strange reason. Right. So they'd banter with us and it'd be all fun and games.
But as soon as the camera comes on, as soon as the the drone press the record button, they all they become more like, stiff and robotic. Like robotic. Hi. Yeah. Hi.
Yeah. What are they doing? I have no idea, man. No idea. So, what do you think they're doing this?
I this there's, you know, there's a fear of sharks. There's a fear of, like, getting hit by cars. But then there's the fear of fear of being in front of a camera. For some reason, that that ranks pretty high next to public speaking, of course. And I think that's that's something there it feels like because it's recorded, this is what I'm thinking, right?
Because it's recorded that all the flaws are going to come out and being recorded. And it's it's always it's all going to be there for the world to see. Oh, look, I'm not going to lie. Obviously with us too, we were a bit stiffer. Stiffer when we first started recording ourselves on camera and recording.
But then, um, I guess the more you do it. And these clients say like they've been. They've been our clients for, for quite a quite a while now. And this is not we're not badmouthing them or anything, but, um, just a tip for anyone that's looking to do some content on, on, on the, in camera or social media or whatever, you need to let your personality shine. And the only way you're going to do that is let loose.
Like literally at this stage when we're filming this, where these cameras are no longer around us, we're just having a conversation. We're in our thoughts, and we're really trying to bring out the best version of ourselves. It's no, we're just up ourselves, bro. Yeah, we're just very up ourselves, I guess. So I guess, uh, we I mean, it doesn't matter.
Like, we have nothing to hide in the sense we have nothing to hide in our professional settings. Right? I'm not going to divulge all my life darkest secret online, but the fact of the matter is, I'm very confident of the things that I'm doing. And that's what I think people should, um, should portray when they're talking about their own businesses on camera. Are you that confident because the camera doesn't lie?
The internet doesn't lie. If you're not confident with your business, it's going to show. That's true. And I think that's one thing people are scared of. Like, um, they don't understand their business models, the business model that.
Well, or. I mean, how do you mean their business? Not their business model. Yeah. Their businesses.
Right. Not only that, this this touches upon on a point that, um, our friend from Red Panda's Digital. Uh, no, no, just red pandas. Uh, Moby Dick mentioned that, um, a lot of it stems from, I guess, people being not too vain, but they're too self-conscious about what other people think. But at the end of the day, it doesn't matter.
I mean, half the people out there when they're on social media, they, if they see content, just want to scroll past it or they're going to watch it and like it and, you know, it's they're not going to contrary to popular belief, no one's going to give a crap. Yeah. That's true. No one's no, no, no one gives a shit. Yeah.
And that's only up until you get, you get into your, uh, you know, your six digits to a million followers. That's when people are going to start. Uh, but even then, like you, you're basically very confident enough and very self-aware about the things that you do online to to not mess up, so to speak. Mhm. Um, but well even so, like obviously people are gonna talk to you, they're gonna badmouth you.
There's always going to be negative comments even we got negative comments and we only have 33 subscribers on YouTube. We did we did. Some guy called me an idiot. I don't know why. But anyway, mate, I'm not going to disagree with you on that one.
That's right. Whatever. And you can't you can't let the you can't you can't take those those comments too personally. Um, there's always going to be, you know, keyboard keyboard warriors out there. Um, but look, going back to the main point.
Um, like I said, um, and sorry to start to to touch up on your point, the camera doesn't lie. And if anything, the camera will, um, you need to be more eccentric when you if you're in front of the camera, you need to show more personality because, um, what you perceive as normal, the camera will kind of bring, uh, record you as more subdued. Right? So when you really do want to, um, start recording, recording content, you really do have to be a little bit more out there than. Than who you really are.
Right. Be free. You mean be free? Yeah. You know, show your personality.
Let it shine, man. Let loose. What's your what's your tip on this one, though? Like, I'm interested to know because you're basically really out there when you talk to people. You're very confident when you talk to people.
Yeah. And that kind of shows when you talk to the camera as well. What is your tip? Like, obviously I'm, I'm the person that's more introverted. So I have to act a little bit more.
So what are you what are you doing wrong? Don't get me wrong, I'm still acting a little bit. I'm still like, if my baseline is here, I'm still putting, you know, ten, 25% on top just to make sure that in camera. Because I know. Right?
Maybe that's the thing. Maybe because we're doing this day in, day out and we're editing and we kind of know what level we need to be at and and how it's going to look like on screen because we watch ourselves and all that, maybe subconsciously. And Jerome could probably vouch for this, is that, um, we he probably notices that we put a little bit extra into the when we're filming, so that in the end product looks a little bit better, you know, because, like, no one's gonna sit down and watch a video where I'm like, oh, hey guys. Um, today I'll be talking about, um, video production. Um, video production company and, um, you know, no one's gonna watch.
That's actually, that's actually. How he sounds like in real life, guys. Just saying. Yeah, whatever. I'm eccentric, man.
But, yeah. So, uh, so here's a little tip for anyone looking to do content. Um, like I said, record yourself. Watch yourself. I know, I know, I know, it's very cringey to rewatch yourself, but, hey, yeah, me too.
I don't mind it now. I know I've done it enough. So, um. So just try to be self aware. Obviously self a bit aware of yourself, how you're speaking, how you're acting, how you're moving.
Um, and take note honestly, take note mentally or even write it down. And um, so that the next time when you try to record it, you know, um, where your baseline was and where you need to be to kind of look better on screen, right? Um, if anything is even recording, just act silly and then you'll see the difference. Have you you've. You've obviously heard of, uh, journaling actually changes you over time, right?
By writing your thoughts down, it's the same with, uh, recording yourself. Creating content. Doing podcasts. The more you do it, the more things are going to stick in your head. The more you see the areas that you need to improve on, and over time you're going to get better.
I mean, I've been doing this for over two years, so, um, I kind of I kind of know what sort of what when to say something, when to not say anything and want to be silent sort of thing. Right. For sure. Um, so the other thing is, you know, people can also be wary of swearing because that can have a net negative connotation when they're dealing with their own clients. I guarantee you one thing.
Everybody swears. Everybody swear. Everybody. Everybody swears. So you know.
Oh whoa whoa whoa whoa whoa whoa whoa whoa whoa whoa. Let's not go that far. Uh, Joe was like, cut, cut, cut, cut. He's got that out. Beep it out.
Beep beep beep beep beep beep beep beep beep beep beep beep. All right, I'm not gonna go as far as, say, effort, but I'll say, hey, you know, shit and you know. Yeah. Why not? Why not?
No. No, no. Keep it. Out. Rip it out.
Like. Yeah. All right, I say. You know, being too professional is killing your content. But at the same time, you know, we're not.
Gary V's, right. We're not trying to lose all our clients here. Right. Um, but anyways, um, is that is that it for this topic? Like, are we moving on?
Oh, wait. Let me let me just recap what I said. Um, so, yeah, the the client that we work with, obviously he's a cool guy. You know, I've known him for a while. Uh, he comes in and slaps hands.
You know what's up, Jay? What's up man? You know, all that kind of stuff. But as soon as the camera turns on. Hey, Jay, um, this is, um.
You know, don't do that. Guys. Don't do that. Don't, don't. The the the thing is, like, if you're going to be employing people like us to do your content, don't worry.
Swear as much as you want. We can edit, you know? It's not it's not like we're going to keep that in for for the end product. We have obviously have the, the the uh, your best interest uh, at heart. Right.
So when whatever you say on the day you don't want. You don't want that to be on the camera. We can edit it out and then we can release a polished product for you. The magic of editing. The magic.
Of editing. Anyways, look. Moving on to the next topic. Um, uh, the second topic that we have here is, you know, we'll be exploring the best business practices in the current, uh, landscape. So.
Got me thinking. I was like, okay, what's out there? What kind of other business models can we speak about? We've done a couple of these. You know, we are running a a service business now.
Um, so. Yeah. Look, uh, the article that I'm reading was from a website called, uh, New Kukri Learning NAUKRI know Cree no Cree learning. Anyways, we'll put it in the show notes. I'm sorry.
What was. That? I suffer from a little bit of dyslexia, I guess. So from from this article there's the list. Like what, ten, uh, business models?
But a couple of things that we actually picked out, um, the things that we kind of like, we have something to say about is, uh, say freemium, franchise. E-com and what was the other one? A subscription subscription base? So this this one always resonates to me. Every time I think I hear a subscription base, I think of you because you was like, oh, I love, I love subscription based models, man, this is the best thing ever.
But, um, would you just on a side note, would you say retain? Is that subscription based? I want to say yes because you are providing a set product for set price every single month. So it is a simple. Yeah.
Okay. So but I. Think. When, when uh, decide to go mention subscription subscription based models is more for like the end consumers where they pay like say $20, $30. Say for example, like Adobe subscription, you pay like what, 50 bucks?
Yeah, a month. And you get all these, all the applications that they provide. Mhm. Netflix, YouTube premium, Spotify, Disney Plus, Amazon Prime. Yeah I mean I do I kind of like this, this uh model because it's a set price for set service.
You know exactly what you're paying for every every single month. So I don't know. Well, you know. Funny enough, like, I remember back in the days when we were young, the subscription based services weren't a popular thing, right? It it weren't it wasn't so mainstream as it was today.
But now, for some reason, every every company in there dog, you know, have gone. And their dog. And every company and the dog. Literally. Yeah.
There are fricking pet, uh, subscription based companies as well. But anyway. So yeah. So everyone's gone to this business model. And look on this article, it actually sets states some benefits of subscription based models.
Number one, um, according to Global Banking and Finance Review, 70% of business leaders believe that this model will improve commercial growth. Number two, subscription businesses grow 5 to 8 times faster than the traditional ones, according to s e what is CI stand for again? Phone? I have no idea. Okay, well me neither.
I was looking it up and it came up to like some technology technology thing, but hey, I'm not I don't even know what. Uh, 5 to 8. I have no point of reference here. But anyways, um, next one says for businesses, a subscription model becomes a steady revenue generator. I totally attest to this.
I agree with this because for us to retain is our what keeps us going, right? Um, and the last one, it says that almost every industry uses it today and customers love it as subscription based models are all are affordable and hassle free. I agree with that. Um, I mean, like the examples that you have here is YouTube, Spotify and Netflix and I'm going to concentrate on Netflix and Spotify. What the subscription based model has given us, the end consumers is the fact that it's easy to get your music.
It's easy to get your videos. Now, back in the days you used to have to go and download your MP3 or go to the CD store to get your music, and that was very time consuming to get the music that you love. And then for Netflix, you used to go to blockbusters to rent out a movie, and then you get charged if you get if you return that late. So there is a sense of freedom. Busters wasn't subscription based.
It's not a bad space. That's what I'm saying. Like, it's a service space they used. You used to have to go to the movie stores to rent or rent your movies, right? Yeah.
Um, and that has solved that issue of people having to go to the store physically to grab whatever you needed to get it. To get where? Whether it be your movies or your music. YouTube is the same thing as well. Um, I guess I guess you're talking on on behalf of the end user.
I'm thinking more so. Um, uh, I'm thinking I have my business owner kind of lens on or a cap. But that's the flip side of it I was going to mention as well. It's just the fact that for business owners, that model has given us a steady stream of income, which allows us to do other, um, other services and other products and whatnot. I can see and it's more pretty predictable, obviously, because obviously any business that doesn't have that subscription based model, it is based on time.
And it can be, um, it can be, you know, ups and downs. It's really hard to predict how much stuff you need on if you need it, if you can have them on a full time or contractors. So I do see why? Um, the article states that, you know, 70% of business leaders agree to this, as well as, um, businesses that use it grow 5 to 8 times faster. It does make sense for us as well.
Like I said, I always try to persuade not persuade. I try to, um, convince or advise our clients to go to retain a base because also it allows us to properly partner with them. Right? Because if they're paying us on a regular basis, on a monthly basis, I know exactly what I need to do to help them grow, to help do their content or whatever the case is. Right?
Um, so I guess it's it's a it's a win win for both a consumer as well as the business. Um, so, yeah, look, I totally agree with this subscription based model. The only thing I have to say is the worst thing that I hate the most about subscription based models is when free bloody platforms like YouTube go subscription based. Just get rid of ads. It's like, God damn.
It, what do you hate about that? They gotta make money somehow. They can make money on ads and they're making money off us not seeing the ads. Like, yeah. Well, if they're not making money of ads, then they're making, then they are making money off us.
So it's kind of trade off here. I don't see anything wrong with that. Well, actually, Jerome, our lead producer, actually made a really good point. Um, when we're brainstorming about these topics, and he said that, you know, half the population has a bloody ad block, and he's obviously exaggerating. He doesn't know numbers exactly, but he said that half the population has ad blockers.
So half the time you don't even see this ad. So you know what's funny? Um, you remember mostly. Jerome, you just made a point. I don't have to pay.
I can just get ad blocker. Amazing, mate. Good job. That was Jerome. Okay, guys.
Did you mess up his name, bro? Um, no, I, I am against that. I'm super against downloading, pirating and all that. So why is the one that used to always do it when he was young? Not anymore.
Oh, because I realised I realised what, what what people have to go through to make these videos and make them movies and make the music, right? These guys, yes they will dude, they will, they will starving artists because of people like us who used to download everywhere line. I'm sorry LimeWire, I'm so passionate about that. Like like, you know, LimeWire, not not about LimeWire and all that stuff. I'm passionate about not using those because people need to make, you know, make some money to live.
Right. And the ads support these creators support. You know. I think, um, look, part of me feels like, uh, the people who do do what you're talking about is pirating and all that and all that really depends on where they are in their life. If they're making good income, if they're just like students, you know?
I get it. Like, at this stage, we're growing up, you know, when, uh, almost nothing. Well, I'm almost in my 30s. You're actually in your 30s. Um.
Thanks. But, like, you know, we've got a steady flow of income. We got money. It's not like we don't have money and we can pay for things, right? That's okay.
Look. That's okay. I made it a point back in the day when I used to pirate, I was in high school. I wasn't making any money. But as soon as I was able, I used to buy the albums just because I wanted to support the the the people that created the art that I love.
Yeah I agree. And I do that with books too. Actually, yes. I do that with audiobooks. Like if I like the book a lot and I want to support them, I usually just buy the book.
Just have to have it as a trophy kind of thing. I used to even buy like multiple books so I can give it out. Oh, there you go. Yeah. Because it's it's just honestly to support the the creator and also to share the ideas around.
Right. All right. Um, but yes. Don't pirate. If you see value, pay for it.
Subscribe, subscribe. Pay for it. It's it's it's well worth it. Subscribe to. And visuals.
And also the best views of fungi on Spotify and Amazon. Next. Next. Um, this model is, uh, that I mentioned in this article is freemium. So YouTube.
Is a freemium. Correct? Right. Yes, yes it is. So I think with all these different, different business models, they do kind of some of them are one or the other, but some of them are one and the other.
Um, so for example, YouTube is a subscription based model as well as a freemium model. So you get both. Canva is a freemium model where you can use their services, but if you want to get extras, then you have to pay right or to get extra, extra benefits. So that's basically what a freemium model is. They provide you a free service, and if you want to unlock all the features, um, then you just pay the full price.
So for example softwares that we use we use is like for example um alumni, we use alumni for our social media, social media content management. We use Pipedrive now for our CRM systems. And that must be a new one. Yeah, I just I just adopted recently, but, um, what you do is obviously I get the free service, but it's very limited, right? You can only do it.
I guess they let you try it out for free so that you can get somewhat accustomed to it, and then dependent on it. It's more like the word I want to use. And then they make you pay. Um, but yeah, that's basically what um, premiums are. And again, like you said earlier, YouTube is a freemium service.
And there's nothing wrong with that. But I feel like the freemium thing. You must provide an incredible amount of value before people actually would pay you for it, for you to use your software. Right. Or you make the free version so good that they subscribe, but then they have to pay extra to get more.
You know what the good software for that is? DaVinci resolve. Yeah, DaVinci is good. DaVinci is really good. Like I reckon DaVinci is the best editing platform out there above.
Way above premiere. That is yet to be, you reckon? Oh, look, in terms of ease of use, and I'm speaking for myself as a person that came in with no editing experience. I the the layout of DaVinci resolve is a lot more easier to use. I'm reluctant to say that because there's there's still Final Cut Pro and whatnot, right?
Oh, yeah. I haven't touched it. Yeah, right. Okay, maybe from my own experience anyways. But I will agree with you that they say that Adobe is clunky as shit.
So Adobe. So clunky. Yeah. I don't know. Oh, I don't know how.
The only reason why we're using is still is just, uh, just to integrate with other people who are working with us as well. That's not not really the way. What Premiere. I know this is way off topic in terms of business, but the what Premiere does so well is the fact that they're inside Adobe's, um, ecosystem. Right?
You pay. Can you repeat that? I just Premiere is great because it's part of the Adobe system that you scrubbed Adobe. You get everything else? Yeah.
Yeah. Right. Mhm. Yeah. That that's anyways.
Yeah. Um okay. What's the differentiating factor for me is actually. Adobe. Uh pdf uh Acrobat.
Oh is. It. Yeah. Because there's not, there's no other PDF systems. Uh sorry a PDF software out there that rivals, uh, Adobe.
Acrobat Lightroom or Lightroom. Yeah, true. There we go. What else? What else are you gonna use a person like Lightroom if you want to edit photos.
There's a software called, uh, VCE. Come on. Like come on. Realistically. Come on.
Okay, okay, okay, let's move on. Let's move on. Um. I just want to hate. I don't like it.
All right, so this next one we'll be talking about is franchises. This is one that you've actually expressed your distaste for. I don't like, um. I just don't, like, tell me why. I just don't like being locked into something.
It's the same, like, uh, you know, the the curse of being a, uh, business owner. You can't work for anybody else. Franchises. If franchises is the same thing, you're locked in, like, say, for example, you buy into a Macca's, they make you pay, like, what, 300 K upfront, uh, for the location. And they lock you into that?
I mean, I think Mac is is a bad, uh, bad example because you do you you do grow quite a bit with. A lot of money, man. Yeah. Like Subway's, Domino's, Macca's, whatever it even. But the barrier of entry is huge.
It's it's it's it's it's a lot obviously you're so for those who don't know what franchises are is basically an established business who, um, gives you a license to operate under their name and their brand. And you basically take on you operate as, um, another company like another store or identity of them, and they give you all the operation manuals. They'll give you all the, um, the, the menus, the all the, all the marketing and all that stuff. Right. And, um.
Yeah, I see where you're going with this. Why? You don't like it? Because you don't want to be locked in. But I do believe there are benefits with franchises, as in, as in, in the sense that if they're supplying you with everything, uh, basically a cookie cutter template of how you should be operating business, including how to hire fire menus, all that kind of stuff, customer service stuff.
The, um, your, your ability to scale is endless, man. You just keep buying different franchises. And I just, I just feel like this is one of those models that you kind of buy into at the latest stage in your life. When you don't, you don't want to hustle anymore, and you don't want to work hard and build like a business from the ground up, and then you just want to make you have some spare cash on the side. I know.
I know a guy that used to train with us in BJJ that owned like three subways. Really? And he was making bank. He was making bank. I'm not kidding.
He was making bank. But he was the article. Uh, they said the benefits of, uh, franchise models. Uh, businesses, businesses can obviously quickly expand their operations in a growing market. Um, and the business model is affordable and less risky for franchises.
Right. I might okay, well, I, I might. Yeah. Look, I, I don't know. I just maybe I, I'm looking at it on a surface, uh, surface level kind of.
Thing, you know, actually worth thinking. So I had a for those who don't know or who are listening, I don't know me very well. Um, I actually had a chicken shot before this. Like a ghost kitchen chicken shop, which I was thinking of franchising. Right.
So I was thinking of selling, uh, the identity of the business and separate location for someone else to operate. Uh, but I fell through that, and I didn't want to. But what, uh, why did it fall through? I just didn't have the drive to operate a food business anymore. Yeah, right.
I I've done it for long enough and like, you know. It had potential, that's for sure. It had huge. Potential. We were making decent money, but at the end of it, I'm like, you know what?
I'm not enjoying this as much anymore. And at the end, if you know you're not doing it. There's something about the hospitality business that is just very, again, the word odious. Well, look. Anything.
That's why they say, you know, find something you love and start to do something you love. You never work in a day in life, right? I can't say that I'd love. I love cooking chicken every day and smelling like oil. That wasn't fun.
That wasn't fun at all. Going to your house smelling like oil every day and just. Having to work seven days a week, especially on the weekends. You don't have any weekends off. You can't spend time with your friends or family, blah blah blah.
What really knocked it us, knocked us, knocked it over for me was having having my first born. So. Mhm. Um, yeah. Anyways, um, any other thing?
Last, um, parting words about franchises, Phil? No, I just I still don't like them though. All right. And, um, our last business model that, uh, wasn't actually mentioned in this article is E-com businesses. I like econ.
Tell me about econ. Full econ is amazing. It's leveraging the power of the internet to sell your products. It's basically having a at your own store on the internet, correct. And not having a brick and mortar store.
Yeah, that's kind of a lie, though. The brick and mortar store you still have, you still need a storage area. When you do get that big, but you can then leverage the power of like say, Amazon or. The fulfilment centre, as they call it. Yeah.
Fulfilment centres. Um, look, I have no, no, no thoughts. No, no comment on e-commerce or. I actually run, run. So I runs a grocery one, um, under our uncle's shop in Campbelltown.
Yeah. Asian grocery shop, counter market, Queen street, Kenmore town. Call out. No. What?
What are the benefits of e-commerce? Um, look, obviously the scalability is, um, endless because you're online, right? So there's no restrictions to, uh, physical location. But also don't forget that with endless opportunities, there's also other people trying to get those opportunities off you as well. Right.
Sure. The competition is obviously massive. Mhm. Um, your marketing cost will have to be massive. Right.
That's the thing with marketing, right. Like because you don't have to pay rent like a huge amount of rent anyways. The money, the money that you have that you make can be concentrated into marketing. Right. Stock.
Yeah. Um, and you know, with, with brick and mortar stores as well. Like you, you have to think about rents and stuff. But look, with e-commerce, it's not to say like, you don't you don't have a brick and mortar store, right? If you run it, if you run it correctly enough, you will need a, um, a storage area to put your stock in.
Mhm. Well, um, actually I'm actually running an e-commerce business now too, that I don't think about it. I'm not wearing my watch. But anyways I am. Yeah you're it somewhat.
It's not there yet. Oh how dare. You. It's not. No not not in that sense.
But like it's it's not the okay. It's it's not what's called, uh, it's not. Your watch dealing. You know, you're not really operating a store. Not exactly.
So, yeah, it's e-com business. No it's not. What's your definition, anyway? Look, um, Jerome's waiving us down for a 30 minute mark. I did tell him to try to keep our podcast for 30 minutes, because I don't want him to be, um, spending spending endless hours from his snippet all our podcast, which is what we do.
Guys, if you want to make some content. Podcast is the way to go. All right, well, let's go to the last one. Last topic. Very topic, very last topic.
What's the hustle porn. Hustle porn. Um, this this this annoys me, right? So what's the point? Is, uh, is basically.
This is what it says. Hustle point is the fat fetish, side fetish the fashion. If I don't even say. The word fetish. Uh fetishisation.
Of long working hours glorifying being a workaholic. It's all work, no play. And the notion that work is the is only work if it's gruelling and difficult. So the concept is basically become, you know, romanticised, like you're down in the dirt. You're freaking working long hours and all that stuff.
But it's at the end of the day. It's not glamorous, man. Like, why? Why are people romanticising it? It's kind of annoying in a way.
Hey. On a side note, technically still related to this topic, but how much do you reckon the porn industry is worth? This taking a business, right? Technically, yeah. But what?
Yes. Yes. Net worth of the porn business. Um, look, I'm. I'm tired.
I'm tired of, like, people. Like I'm romanticising hustle that way. Answer the question. I am not. I don't even know the number, bro.
I'm gonna go. No, no, no, I don't have a Google dollar value. I'll tell you. I have it up right now. You do?
Uh, my 13 billion. No. In this. $97 billion. Are we in?
According to this business? Fight the. New drug. Hmm. Interesting.
We're in the wrong place. I know it's I don't know if it's that high. I do know it's in the billions, but, man, we are in videography, so it's not a very hard transition. We just need a black couch just behind us. Right?
Boom. Then we're making money. We're taking 1% of what? What? What's 1% of 97?
How do you. How much is 97 billion? That's six. Seven zeros or something like that. Okay.
Time's 0.01, $97 million, bro. Just 1%. 1%. That's all. That's how.
That's what I say about businesses, man. You only need to take 1% of the industry. You're making dough. You're making bank anyways. Drums again, breaking us down, laughing at us.
But yes, um, I do agree with you. This hustle porn. Um, this topic. This. Yeah, this hustle porn idea has become somewhat of a fantasy for a lot of people who are working 9 to 5 or who are quite young and looking to own their own businesses.
Um, so to give, uh, you guys some context or give some context, he hasn't he, he hasn't actually seen this yet. So I was scrolling on Facebook last night. Right. And one of my acquaintances, his name is Philip. Phil, if you're looking this.
If you're here. If you're watching this, um, credit to Ubud. He actually posted, um, a post on Facebook, right. Oh, and I read it to you. Right.
He's like, he starts off with Phil, you've got this little fist icon emoji sleep. You only need six hours. You only need six hours. You function fine working 38 hours? I don't think so.
If you want to get ahead, you better do more than that, friends. What do you mean? You only need a few? You. You and your goals are the most important things in your life.
If everyone else. For a time, I thought I had everything figured out. I was working towards all my goals. But. But then I woke up the day after the Commonwealth Games and had no energy to do anything work.
So it took for some context because he was actually a Commonwealth Games powerlifter, Olympic lifter or whatever. Not Olympic, but powerlifter, uh, training man. There's no point to this. As much as I thought I want to or needed to do something, I just couldn't. My body was constantly tired.
I had no drive to do much. I spent most of my free time just laying in bed watching Netflix shows, and I didn't have the energy to do much else. And for a while I thought this would pass, you know, 2 to 3 weeks and it would be done. Except it didn't end at 2 to 3 weeks. It took months before I started to feel remotely normal.
And that's the cost of burnout. You actually don't know how long it will last while you're in it. You might feel like it's worth it, but did it trade off right? And this got me thinking. So it's pretty powerful, right?
Like this is wow. It's like it doesn't resonate. Are you thinking. It does. It does because I do I do feel I, I, I did feel sort of a form of burnout not long ago.
And like you just I agree with what he says about you just want to sit there and do nothing. Oh. Me too. You know, it's just there's there's definitely, like, a, um, uh, detrimental feeling to working too hard. Correct.
So I the reason why this resonate with me resonated with me too is I feel this a lot actually. Sometimes or quite often. Um, so I'm just sitting there either I'm scrolling or whatever and I'm just numb. Like I can sense it to you. Like, for example, I'm with Mason and with me, but then it's it's what you call mind fog, right?
You're just there, but you're not there, right? And then you kind of, you get sporadic moments where you kind of come back to reality, but then you're not there again. It's like, whoa, what's going on there? Um, and I don't know if it's because of, like and, like, this is something you don't want to complain about because you're you're seen as a bitch, right? That you're not working hard enough.
You're just complaining or whatever. Um, but yeah, it's true, man. Like, burnout is real. Like in this hustle, porn culture is like. Yes, they're trying to say that, you know, don't be lazy and you've got to work hard for what you want.
But at the same time, there has to be balanced, man. There has to be a balance. George, our coach, our BJJ coach has told him, Hey George, I'm working hard trying to be a millionaire. But he says, no point being rich when you're dead, right? Uh, no point having all the money when you're dead.
Can't take it with you. Can't take it with you. So that's. That's true. That's true.
If you're not leaving a balanced life and really enjoying the times you love on, what's the point of it? So all I'm saying is just to tie everything up, is that, um. Yeah. Look, hustling business in general, it's a marathon, man. Don't don't expect to get rich.
Yeah, there's a good saying in actually trading that they say that trading is not, um, a get rich quick scheme. It's a get rich slow scheme. I like that because same thing with business. It's not a get rich quick theme. It can be if you find something really.
We need to I think we need to glamorise the get get rich slow. So yeah I do like that get rich slow. So um, a lot of time people think like Tesla, Apple and whatever, you know, $1 billion companies, they think, oh, you got there overnight. But no, man, they grinded their ass off like Jeff Bezos. Amazon your granny's ass off in his garage for how many, how many years?
I don't know his backstory, but people don't see the grind, man. And even time's with us. Like, I know sometimes we know we go through a dry patch where there's not much work coming through. But you always know that the end of the tunnel. What's the other side of.
The light of the tunnel? The light at the end of the tunnel. Whatever that's saying is, man. It's always going to be, um, better on the other side, right? And you think back and you reflect and you're like, ah, I did so well for us anyways.
I just, I just love how you always butcher everything that you say. And I'm just gonna have to point that one out. Um, but look, there's the, there's a, there's the other thing that people have to, um. Think about as well is that it's easy when you're not hustling that, uh, to be called lazy. And that's I, I'm, I'm actually pretty afraid of that.
Like, when I'm not doing work for the sake of work, I'm. I'm afraid of getting judged by you. Yeah, I'm afraid of getting judged by Jerome. Like, what kind of boss is that? You're all getting judged.
You know, we're judging you hard. Like, who takes. Who takes a break after the wedding? Who takes a brake? Freaking did it right?
Comes in sporadically. I don't know anymore. Uh, another one that. Actually. That got me thinking, too.
It's like. I don't know if you know them Jake films. They used to be quite popular back in the days on YouTube, and they like the guy that one of the owners, Bart Kwan. He, um, he was saying how they were making 200 K a week or something, just from media and social media and not social media. So from ads and all the other ventures, and it got to the point where all of them were hustling and then every, every one of them were feeling guilty that they weren't hustling enough if they got if they got off early because they were worried that the other person would judge them.
Right. So it was kind of a almost day later and you're gonna stay late, and I'm gonna stay later and you're gonna stay late. And it was a constant, you know. It's a competition. Yeah.
But at the same time, look, from what I've been taught of what's been put out there is that if you're not like that, you don't get anywhere with your business, right? Like, if you're not hustling. So sometimes I, you know, I got a clock of a fall or whatever the case, and I'm like, what if the extra hour could have could it could have led us to another, like, six figure deal, you know, like, what am I like, you know. You know what I mean? Um, but at the same time, what do you value?
Do you value your personal time? Do you value your business? Do you value your money? Like what do you value at the end of the day? Right.
That's right. It's, um. And you got to really be worried for your, like, for your mental health to just make sure that you're taking care of yourself. It's not just happiness is. Is definitely, like a underrated, underrated man like Jerome.
He's he's 26 at the moment. He probably thinks money is everything. But no Jerome. It's all about family and happiness. Money is just a by-product.
Anyways, look, um, guys. So. This is the eighth, so second episode of The Business Diaries of J. But technically our eight episode, episode episode. Um, so if you enjoyed this episode of The Business Diaries of Fung and J and found some value in it, please do leave a comment in the section below.
Um, or on our socials, TikTok, um, Instagram, Facebook, YouTube shorts or YouTube in general. Um, and yeah man, if you have any questions that you'd like us to talk about or if you have any topics in mind, please do ask away. And yeah, that's it for the business diaries of Fung in J Q music.