Company brand vs personal brand: which is better?

On this week's episode of the Digital Monkey Show, we'll be talking about company brand versus personal brand, which is better doing content on social media, and how it's not a quick fix for your lead generation problems. Being prolific with your content publishing rather than being perfect with it because quantity will eventually lead to quality. We've got some heavy hitting topics this week, so stick around. Young Jerome. New music.

Welcome to the show everyone. My name is Jay. And this is my cohost, business partner and biological brother. Fool. How are you doing, man?

Real brother. Hey, I almost forgot that. I almost forgot that our show is called the Digital Monkey Show. Yeah, we've changed it a couple of times. It's okay.

I am, I am well, I'm well, thank you very much. Um, so feeling a lot better after a little stint with, uh, with the shingles, but, you know, still going. Yeah. I might have to actually disinfect his headphones because, um, I don't know if our clients would be too happy with getting shingles because of us. Um, so.

Yeah. No, look. Let's, uh, let's get straight into it. Now, I want I want to know, like the our first topic today, company brand. Versus.

Personal brand. Before before we move on to the first topic. Actually, this week's episode is actually quite heavy on social media. So, um, I think that if you're a business owner that's wondering if you should have your business on social media, um, this this episode will definitely benefit you quite a bit. Um, so look, if.

Yeah. So I definitely recommend any business. We have a recommendation to you stick around until the end of the episode. Guys. Uh, so.

You're the expert on this, J. I would say an expert. Uh, are you read you read extensively on it, so. Yeah. Tell me, like what?

What do you for which camp do you fall on? You like to have the company brand or the personal brand. And our company brand versus personal brand. That's a that's a, as you say, a doozy, isn't it? Um, doozy.

That's one that I've actually asked a whole team about. And the responses I've got were quite mixed. Um, and also, um, I think that through my time with dealing with clients and also social media in general, um, I've actually built a pretty good understanding of what works better and what doesn't, and a saying that I quite like and something that I say quite a bit and then the whole team knows is, um, people like to connect with people right at the end of the day. And for example, we've got a couple of clients that we currently work with. We produce their content for them and also manage their social media.

And I found that the clients that we that we do the company brand for and the clients that we do their personal brand for, um, we're gaining actually more traction on the clients that we're doing their personal brand for. And that's really weird because we found that a lot of the because we do the same type of content, right, for both our clients. Right. And the, um, funny enough. Yeah.

The, the, the clients that have personal brand seem to be popping off and getting more traction than those that do company brand. And it's it's something that I'm currently testing with our own content where we've got our business, TikTok or Instagram, and I've recently created a personal brand for myself. And what I'm going to do is I'm going to post everything that we're posting on and visuals on my own page and exactly the same same caption, same song, same thumbnail. And we're going to see if this is the case. So.

So tune in if you want to hear the results will probably be releasing it in. You know do you do you have a hypothesis. Like figuring out like I mean this is a scientific term, but like I'm curious to see like do you have like an initial idea of why that is why why personal brand tends to work a lot better than. Yeah, but then brand company brands. Yeah.

Look, I think that people generally, um, connect better with faces rather than logos. And when you're on a someone's page or a business page, you don't. If you don't have a personality there where you can connect with it's it doesn't work as well. And, and I've been really recently listening to a podcast, um, by the future, you know, the future. Crystal, right?

Yeah. He's one of my inspirations because, you know, he's he's a he's a preacher. Like, he really helps individuals in a creative space. Um, I guess better themselves. Right.

And a recent episode that he's had on with, uh, a gentleman called Daniel Priestly. Um, he's actually an Australian who's now living in the UK. Um, he wrote the book Key Person of Influence, which is the book that's actually 12 years old. I actually haven't read it yet, but I will be buying it very soon, and I'll be reading the crap out of it, because I think that this gentleman, Daniel, has a lot of good, good insights on, on just, um, social media and personal brand and, and. One of the things like, since we're on this topic, like I was just researching some stats to see, like if we could replicate what he was saying on, um, on the book.

Right. So, uh, just for, for those thinking about, like, company brand versus, uh, personal brand, like, which way you go? Um, here's, here's a little couple of stats for you. So you think about big dogs like Richard Branson, uh, Tim Cook and Elon. Right?

Elon Musk. So Elon is like quite big. So check this out. Tesla. 16.5 million followers on Twitter but Elon 102.5 million followers.

That's like almost tenfold. Holy crap. Uh, you got Tim Cook, Apple 8.1 mil. Tim Cook 13.5. Richard, you have Virgin at 251,000.

Versus his 112 million. That's crazy, isn't it? That's crazy. Yeah, that's really interesting. And look, I think earlier we spoke about this too, like you've seen personalities on YouTube as well, right?

Where they've got their own brand. Uh, I mean, like, for example, uh, Peter McKinnon. Right. He's a pretty popular, um, videographer for the photographer on YouTube, but he's also launched, um, a, you know, vlogging channel for himself so he can talk about other things, too. And that's and funny enough, that channel also gains a lot of traction because obviously people want to know what you do outside of just your main thing.

Right? Uh, curious people. Curious. Correct. It's it tends to be the same.

And that's why, like, celebrities I often quite, you know, prolific and quite looked up upon because like, uh, they are they're in the limelight. They don't really care. People don't really care about what's going on in the background and all the surrounding infrastructure that they need to to create the movies or the songs or they're not really, really thinking things about that. Tell us about, um, your, I guess, experience with, uh, with Casey Neistat. Uh, like you mentioned that.

Yeah. Um, yeah. So before I started this whole whole, like, a career in videography and photography. Like, I was actually watching a lot of them. Like, I never had the really the inkling of doing this professionally.

I thought it was just, like a hobby kind of thing. But over, over the years, watching, like, guys like Casey Neistat and Peter McKinnon, like you're talking about many people and even Joe Rogan, like Joe Rogan, is actually one of my biggest, um, influences as to why I'm doing podcasting in the first place. And once you once you start listening to these guys and if you find a connection with them, you stay with them long term, like you don't you don't deviate from that, even though there's other podcasters out there who are solely doing the same thing. Uh, sort of like, uh, sort of not. And, uh, videographers like.

There's plenty of guys doing, like, daily vlogging, right? Right. But once you find a connection with that one person, you tend to stay with them. And you connect with them, right? I did.

And it felt like I was looking back then I was I felt like I was looking for ways to to get out of my own trouble, like getting out of the the career that the career path that I did not like. Right. So there's guys out there who are doing something that I wanted to do, and I wanted to follow their journey to see, like where they come from and where they're going sort of thing. And that's, that's the thing, right? Once you start investing yourself in, in a brand, you find out that the co-founders or the owners and, and people in that company and you start, um, what's called investing yourself into into what their story is.

Yeah. And a lot of it is that they want you want to connect with other people and they experience what they've gone through and how this is related to you. And you're more likely to buy from them too. Correct. Like that's that's actually touching up the next point, which is, um, another topic that, um, Daniel Priestly mentioned in the podcast with the future Cristo is that, for example, the Eiffel Tower right in Paris.

Um, it doesn't actually generate a lot of revenue when you want to go up and tell it's a couple of euros here and there, everyone can afford it. Basically, you pay and you go up. The thing is, the Eiffel Tower doesn't generate the revenue, but the business is. The businesses around the Eiffel Tower generate revenue. So the cafes, the souvenir shops, all that type of stuff, they generate all the income, right?

And that's what his, um, idea is in terms of being the key person of influence. So for example, you invest in your in yourself and your personal brand. And what that does is, is it in turns, um, allows all the businesses around you to benefit from you, your you being the spotlight. Right? And this is, I guess, really, um.

This is what you're testing with your with your personal brand. Like to see if, like, you being the awesome guy that you are dishing out knowledge and you agree with that. I don't know, I don't know about that. Like, you know about your brother. I.

I'm forced to say that you're not that bad. Um, but you're trying to see that if you're. You're heading out that way, creating your own personal brand. Is that going to trickle back to a individual? Is that what you're trying to bring out?

So the thing that I love and I'm full of saying, guys, if you guys follow us, um, uh, in the long run, you, you, you probably be able to generate a dictionary of sayings that I say, but the saying goes, uh, where eyeballs go, money goes. Right. Which basically means that you build an audience. You're able to monetise from it, right? You build an audience, you're able to get brands to endorse, um, to endorse.

You. Because they want to get they get they want to get rich. And there was a recent, um, post that I saw from Casey Nightstand where he was saying that he was sorry. Casey. Neistat.

Neistat. Nice. Nice nice. That. Neistat.

Nice. Okay. Then how dare you? Yeah, but he'll tarnish his name. I am I am mad.

He was saying that before he even started monetising on YouTube. He he had like 100, 100 million views or something like that. And once he did, the first month, he got paid $6,000. The next month he got paid $16,000. And the month after that, he got paid $60,000 and just kept going on and on and on.

Right. And from there. Brands started noticing him, obviously, and they started putting him, uh, reaching out to him to say, hey, look, you know, we really love your content. You know, can we, you know, do collabs. But then he realised that they didn't really care about the content that he was producing with the brand, but they were more, um, interested in the reach that he had.

Right. And that's the thing with when you build your personal brand, is you're able to build an audience and also gain, uh, gain some traction because obviously they're more it's you're more relatable that you connect better with people. And then from there, once all the businesses that you build around yourself, that's when you start generating revenue. Right. Yeah.

Think about like, think about guys like, even, uh, Gary Vee, man. He's huge. Yeah. And he's made a name for himself. Like, his message is like love, peace and happiness, but, like, uh, the the thing people know him for social media.

And because he's so eccentric that it just makes it it kind of divides people. It creates a conversation. I didn't like him at the start. I really. Didn't.

I think I don't think anybody, anybody. I think it was a massive dick. And then after that, and he states that he knows that people would think he's a massive dick. And then eventually you see him on a regular basis. He's like, oh, shit.

I don't know why, though. Like it's. The way. Would you, um, like, if you really come up to it, like, if you think someone's a dick, you don't want to listen to them. But for some reason, like, the more you listen to this guy, you just fall in love with this idea.

I think, um, it's it's. Yeah. He's. Yeah. No I don't yeah, yeah, but I think it's something to do with, you know, prolific over perfect, which is something that will probably touch, uh, we'll touch up on in later on in this.

Do you listen. To this. Podcast? Yeah, actually, he doesn't really post podcast. He posts more snippets of his.

He does. But like what I'm trying to say is the quality of his shit horrendous. But the content is good. But that's what again, we'll touch on. We touch upon that in just a bit.

But also a funny thing that he actually says is like he he always says, um, for example, uh, Charles DeMarco, I think that's the name on TikTok, the really popular dancing girl, the one most popular one when she when she put Tik Tok on the map or whatever. Right. So she's really popping. Up on Jerome. Pull that up.

Yeah. I'm sorry I didn't do that. So Charlie DeMarco or some. I don't know what her name is, but then, um. Get.

Is it? Are you talking about Charli D'Amelio? Yes. Yeah. Whatever.

Whatever. So what? What did she do? Sorry. Give me the.

Show. She just dances, right? She's been dancing on TikTok for since her teens. Right now, she's got, like, freaking 50, 60, 100 million on TikTok followers, right? Yeah.

And. But then curfew says that, you know, you're making fun of her now for just dancing. But, dude, the audience in the eyeballs that she has on her. Once they figure out how to monetise it and like, let's see who's who'll be laughing then, right? Yeah.

And it's funny, like a lot of people. Um, I think we're getting a bit sidetracked here. But then a lot of people are so against social media, I don't know why. Um, they just. I think they just.

They just don't understand the power. So there's there's a huge love hate relationship with it. Like, it's just like either you, um. Because. Okay, I think I, I, I think I know why.

It's because, like the power, it can, um, amplify, right? It's either because. You know what what what? I I'm not sure this is the same, but, like, once you get onto social media, it's like handing yourself, like, a microphone. If you're a good singer, it's gonna sound amazing.

But if you're a shit singer, then everybody's gonna know. Like, you sound terrible. Yeah, right. So you're just biting on playing Daniel's priestly stuff? I am.

I am, and it's a great podcast. I reckon, like anyone that is in this field or is in business should listen to that podcast. Like the stuff that he was dishing, I was like, I had to listen to that podcast like twice. I'm yeah, I'm going through my my second time and I think I'm gonna be going through a third and fourth time after that too, because it's so good. Guys, if you haven't listened to it, please do.

Let's, uh, let's get to the recommendation, uh, with, uh, with this, like, whether or not you should start your brand as a company brand or as a personal brand, because one of the things I noticed, and I've had a couple of people asking me with, uh, with starting out a new business, like, do you start off with your own personal brand or do you start off as a company brand? Because I think what the argument here, Before you answer that question is what do you want to do with the brand? Do you want to sell it in the future? Because it makes it a lot harder to sell something that with your name on it, right? So, for example, if you think about like, Tim's pies, Tim's like Tom's, you know, sandwiches.

If you sell that business and you're not Tom, it's kind of hard to do to sell it, right? Don't you think? Tim's pie and Tom's sandwiches got. Some generic. Content?

Like there's no Vera Wang, there's Anna Wang, there's all these other names. But you'd come up with Tim's pies in Tom sandwich. But, um. Anyways, look. Anyway, that's.

Yeah, that's actually true. There we go. That's pretty. That's probably a better example, right? Oh, look, the way I see it is that y have one over the other, right.

If you know that, um, you'll be selling the business, why not just build your personal brand? Also alongside of that, build your company brand, right. And then eventually when you sell the company brand, you still keep your personal brand to build another business? Like I said, as a personal brand or as if you're building your personal brand, you become the spotlight, right? For for attention.

Right? And they basically come to you for what you preach, right? And the businesses around you that you develop. Right. They get the benefits from that as well.

So say you have a Thomas pipe, right? And you've got Thomas a Tim send, which is a. One of my examples. That's right. Right.

You sell off Thomas Pipe. You still got Tim sandwiches, right? What's to say that you can't start Sophie's ice creams? And? And that pops, right?

Oh, let's say, like, you start in Uggs shoe brand or something, and that pops because you've got the audience already. What I'm saying is that it's not. Yes, it's it's personal. Brand does better than business brand in my opinion. But it's not to say that you can't do both.

You know what I mean? Eventually. Who does to say that? You know what you say. Could you say like you launch your personal brand, but you have the company brand As a product.

Correct your personal brand. Correct. Right. It's a product. Right.

It's like Daniel Priestley said. The ecosystem, the ecosystem. Ecosystem. Tell us about, um, that that piece about BMW that you were mentioning earlier. Uh, yeah.

So the example that, uh, Daniel Priestly was actually saying on the podcast with Chris, though, is that like, think about BMW this sell cars and they also sell insurance. Right. But the funny thing about that is like they they cost only make about 3% profit margin on top, whereas their, uh, finance option makes 40% profit margin. But the caveat to that is you can't have one without the other, so you can't just focus all your attention on it. This is why I was mentioning the whole ecosystem kind of thing, like, um, and you know what?

The Digital Monkey show as well is a by-product of, and it's also a by-product of the personal brand that we have as well. What's to say that the The Digital Monkey show doesn't bring clients to, you know, to any visuals, right? That's that's the whole like like you said, that's how you stick to it, right? By building, um, a personal brand, you're able to develop other businesses around that you can sell. For example, from here you will gain some attention.

People want to want to learn how to do podcasting. We can do a coaching course for podcasting. They want to learn how to do videography. We can teach them that as well. So the possibilities of monetising or building different businesses after you build your personal brand, it's massive man.

You can you can do anything with it, right? Opposed to having a business brand where that's all you do? Yeah, correct. Um, but yeah, man. All right, let's move on to the next topic.

But like, I think the the the, the the biggest question is like people for people who are starting, I was like, okay, well if I come out with a personal brand, I'm not sure you can answer this right now. You can answer that later on. But like the the the thing is, like if you come in with a personal brand, what do you do? How do you do what what is the thing that you need to you can talk about, right. So if you think like guys like, uh, Peter McKinnon, Casey Neistat, they are filmmakers.

Well, actually, no, Casey Neistat is a filmmaker. Peter McKinnon is actually just a content producer. Think about it. Right. So he's a content producer for videos.

Photos? Right. But where has that led him to? He's now selling products. He's now selling bags, rings, jewellery.

Uh, parrot life, right? He's built businesses around him that can benefit from his spotlight. That he's. Like. Right.

The question is like, how do you start? How do you go into it in the first place? Like, how do you how does a new, uh, business owner who wants to create a personal brand, like, how do they come in and what do they do? What where is the focus there. Do content about what you're interested in.

That's not something that Gabby says all the time, too. It's like, stop thinking about where the eyeballs are, right? Just do what you're interested in, because what you do and what you love will come off as as you on screen, right? You're enthusiastic. You're enthusiastic about it.

You love it. So you're going to keep talking about you. Correct. And then what does that eventually does is you build an audience in that in that market. Right.

And then from there, you you start another business. And who's to say that a piece of or a chunk of that audience that wouldn't like what you do as well, right? Yeah. Um, it's. Um, we live, uh, we definitely live in, in a in a world of the internet where things need to be honest these days.

And if you don't show like, people can tell, like, the internet doesn't lie. And it's a very good bullshit metre. Like, if you're there to sell shit, then people are going to see it like 100% like the example that you provide. You love providing. It's just like how I like to just scroll through Instagram.

If I see one sponsored post straight past it, not even a second. Not even a look, right? Yeah man. We live in a time where people don't like getting sold to anymore, man. It's not.

It's no longer about code calling, but it's about putting yourself out there and getting their clients to come to you or the people to come to you. Um, yeah. All right, let's move on to the second topic. All right. So the second topic that we have at the moment is doing content on social media.

People think that it's a quick fix. And I want to know how do you use it to, to, uh, to generate leads. Now, I think you've, um. You've kind of, uh, butchered the the topic there. The actual topic is, you know, doing social media and how it's not a quick fix for your, your lead generation problems.

Um, look, it's not man like, I've got a couple of clients that we're currently working with for social media and when they come on board, or even new clients. Um, to be honest, when they come on board, they always have this, I don't know this, thinking that as soon as they'll start doing social media, they'll start generating all these leads and it will fix their lead generation problems, because obviously everyone, everyone wants more leads because. No one wants to wait. Correct? No one wants to wait.

Uh, more leads equals more. More business. And more business obviously cause more success, more monetary gain. So what I want to say here is that social media and content marketing is not a quick fix for your lead generation problems. If anything, it's a it's a marathon, not a race, right?

When you're doing social media, you what? You're putting yourself out there so that people see you as a subject matter expert. They see you as the, um, I guess, trusted source where you're not trying to fucking. Excuse my French. Um, when you're not trying to sell them stuff.

Right. So you're building trust. You're building, um, you know, um, not expertise, but you're building you're you're. You're creating honest content. Correct?

Genuine, honest content. Right. And what that does is eventually you keep them on top of mind, uh, your self, top of mind for them. And eventually, when they're ready to buy your, your service or your product, they'll think of you first. Right.

And let's take it back to Daniel Priestley for a second. Yeah. It's he says that seven interactions is what they need. Seven interactions like over time. Over time.

It doesn't it doesn't have to happen now. It doesn't have to happen. Uh, you know, tomorrow it needs to happen. It needs to have seven interactions over time. It can take a year or two years, but as soon as they start thinking about the stuff that they that you have and that they need, they'll call you straight away because you've stayed on top of their mind for for that, for that period.

And a very good example of that is I had a real estate agent like this is back when we had a farm and this agent, every three months he would call me up. He's like, hey, Foong, how are you doing? Like how? I'm just calling to see how things are. How's the farm?

Just like, you know, like if you need anything. Like if you need to sell or anything like that, I'm always here for you. But look, this is just a call just to say hi. And over time, we've actually developed a relationship. Like, I know, I know that he.

Like, every time I see Eric, his name was Eric. On my phone. I'm like, oh, pick up the phone. Because he's a he's a nice guy, right? Like, he wasn't being pushy or anything like that.

He was just like having a good conversation every time he called. And then two years later, it took two years. Two whole years of, of course, every three months. And then when I started like, oh, look, we need to sell this farm because, you know, we like the finance was like, great. But as soon as I wanted to sell, I picked up the phone.

Hey, Eric, I'm ready. Let's do. This. How good. Is that?

So that's a that's that's what social media is actually all about, right with the that's what you're saying. And what what was that, like a $1.3 million property. 1.25 mil. That was. He probably got like what.

Got 2%. So that works out to be about 20 K out of. That pocket, 20 K were worth waiting to get two years for. Right. Um, but yeah.

So I want what I'm trying to say is that if you're looking to do content marketing, if you're looking to do social media, do not expect leads straight away. Do not expect people your inbox be flooded with emails or people wanting to to use your service. Right. What it is is that you're putting yourself out there, you're getting the engagement, you're building the trust, you're being seen as an expert, and you're staying top of mind. On top of that, once you start getting some traction, some traction with social media, make sure you engage with your audience right a lot.

I see this a lot of times where you start, our clients start generating, you know, comments are generating, start generating, generating followers and likes, but they don't do anything with it. How do you expect to generate any leads if you don't do anything with it? What do you mean by doing anything with it? Like what? What?

What is it expected of them once they start generating generating an audience? Of course they get all the comments. People ask them questions on the comment, but they don't respond. It's like, how are you going to become the trusted source if you don't respond to your audience? Right.

So I think a lot of people start doing social media with a sales mindset, but it's not actually a sales mindset. It's a marketing mindset. Right. You're doing inbound marketing. And this is a territory for obviously marketing marketing stuff.

And I don't want to say. Too much, isn't it? Isn't it what like sales is all about. Like just bring it back to sales. It's it's about developing a relationship with people.

Right? Correct. Right. But then what they look they're looking to do is they they're looking to get like quick. Quick, quick leads.

It's not it's not the case when you start generating the traction you, you you communicate with your, your audience. You, you know, you comment back, you reply, you give them value through the comments. What that does is. They'll eventually again see you as an expert. They'll talk to you.

They like your channel. They follow you. And in turn, eventually, when they're ready to sell or buy or whatever, they'll use you. That's it. And then or DM you, or you can maybe select them a quick DM, right?

You don't do the content marketing so that you can put slap ads on it and just keep chucking content. Down the slap, as it's not the other way to go. It's that's not the way to go. It's not. Yeah, right.

You gotta you gotta love your audience people. That's it man. I love the audience. I've seen this this problem time and time again. And I think people should really understand what the purpose of content marketing is.

And take a take a leaf out of the book of like a lot of YouTubers, they thank their audience so much like prolifically. Right? They actually go out of their way to give away stuff for, for for their fans because like, it's they're the they're the people that actually bring these guys up. Correct. And it's the same with any businesses.

Like if you're going to be doing social media, you're there to do honest content. You're there to do a fan service for the people that want to use your service. So do something about it. Like talk to them. It's not, it's not It's not giving.

If you're doing it and expecting something to return, right. You want to do it honestly. You want to do it. You know wholeheartedly. You want to just put it out there for them to know, to learn.

And don't expect to get leads tomorrow, right? Do it just for the sake of just doing it and giving and putting it out there. Right. Don't do it because you want to fix a problem that you currently having with your business. Um, because yeah, it'll come off on camera that, you know, you're not genuine with it.

Right. All right. That's, um, basically my piece on, um. Your little rant. Yeah, a little bit.

Um, you can tell. You can tell like it's trading home. It's. Yeah. Like I.

Yeah. Anyway, moving on, moving on. To the next topic, guys. We're going to be talking about being prolific with content publishing rather than being perfect with it, and how quantity will lead to eventually, eventually, well, quantity will eventually lead to quality, right? I struggle with this one because like, I want the content that we put out there to be nice and perfect, right?

It needs to be beautiful. It's like, I understand. You know. Like. You know.

You know what they say. Like, if you watch a movie, it's got, like, terrible audio. Like, it's, uh, nine times out of ten, even if you have, like, beautiful imagery or not, like, people are not gonna watch it because of the audio. I beg to. Differ.

Wait, have. You. Have you listened to a YouTube or of an amateur where the audio is only on one side. And it's. It's one of those things that I hate so much, but like, I'm like, just duplicate that audio.

But you're coming through as a matter of a credit and a and a technician and. Well, that's why I'm struggling with this question. Right. Because, you know, like as a content producer, you want it to be like nice to for people to view. Look, I agree with you.

Um, but at the same time, obviously it can't be just crap content and you can't just be posting. You're taking like three second videos of yourself just posting up there. You're doing crazy credit crap because that's not going to work. You want to be putting content out there that's relatable, right? That's that's that's basically deemed as good content.

But at the same time, you don't want to be putting out trash content. And look in saying that with being prolific over perfect. I'm not saying again that you should be just fine. Just spamming out, just crap content. What you want to be doing is you want to be putting content out there that's um, that has value, right?

And what you're doing is you're. Not. Content value. Right. And uh, another example that we're going to we're going to keep going back to the podcast with Cristo in the future.

And then you'll see. But what he said is that, for example, the Beatles, they released 12 songs every single week for a couple of years before they became famous. Right. And that's what you do. You're you're trying to gain traction through volume, right?

And you're not going to know what's going to, especially if you're getting started. You're not going to know what's going to work until you put yourself out there. Same thing with our strategy. At the moment, we're doing we're starting to just pump out the content for ourselves, which is why we do this podcast. Once this podcast done, our young drums want to cut this, this podcast up to 14, 15 pieces of content.

And we're going to release that over a span of, you know, 2 or 3 weeks. Yeah, yeah. And what we're doing is we're putting ourselves out there and what we're seeing, what works, what doesn't, and what what doesn't work. We can what works, we keep doing more of. Right.

And what we found is that people resonate better with genuine content. So the talking head stuff where you're talking directly to camera and scripted stuff doesn't really work anymore, right? What we found that majority of our clients, what popped and what went, I guess semi viral was the content that was genuine. Like like, well, we're just talking about random stuff that that connects with people, genuine experience. Correct.

And that's the saying, you know, prolific over perfect. So you're doing your doing volume rather than having every piece being perfection. Right. Because if you're going to make sure that if you're going to make sure every piece of your content you release is like absolute gold and you're never going to have enough data or. True.

Content now that you know what works or doesn't. Right. And what it's like in terms of doing the quality over the the quantity of the quality, is that the quantity will eventually lead to the quality in a day. Right? Like I like the saying, um, from I believe this was attributed to Tim Cook as well.

Uh, break things and move fast. Move fast and break things. Sorry. Break things and move fast. Move fast and break things.

It's the same, huh? So, like. Cause this basically comes back to how, you know, when we started, um, this is directly relatable to prolific over perfect. Because, like, if you think about the content that we started posting out, like a month ago, it looked like. Oh.

Look, crap. Garbage, like disgusting. The light was off, like everything was pixelated. The green screen, you can see some of the stuff, but like over time, because we were pumping out so much, we started seeing these things. And you don't see the, the, the imperfect, imperfect ness of, of of anything unless you start putting it in front of eyeballs, I guess.

Also what the benefit that the advantage that we have is that we do it for our clients as well. So we test a lot of stuff for our clients and we see what works for them. Right? So we don't just have our own our own page that we're testing on, both testing on multiple channels. And we know we see first person what works, what doesn't.

Yeah, yeah. And that's what we're doing more of and um, yeah, man. Just it's interesting. It's interesting how like perfection, it just comes like from a by-product of like what we're testing, right? It just it just goes.

It just goes to show that, um, just post doesn't matter what it is post. Well, it does. It does matter. Like I think it's like a post, but like have some good content behind it sort of thing. Now, Gary.

Actually says there's actually a triangle with your content creation or your content posting, right? So there's three elements to it, right? It's quality. It's not. Number one, you've got volume sitting on number two and speed number three.

Right. And obviously sometimes you you can't control the quality because you don't know what you're posting yet. Right. So what you do is you do volume and you do speed. Right.

So you start posting a lot and you start posting quick. So every day 3 or 4 posts a day. What that does is they'll give you a massive data set of of to know what works, what doesn't. Right. And as soon as you've got that, you start seeing that the triangle kind of even out to the quality, kind of sits on top two.

That's interesting, isn't it? All good. And that's the strategy that I've been using for for having stuff. I'm just like, you know, I don't care what I post, I'm just going to post it. Obviously when I say I don't care.

Of course I do care about the content, but I don't care about the quality in terms of if there's a mistake here and there, I can just post it regardless. Right. Because people don't care about these little blips and stuff. They're not. They're pretty forgiving when it comes to like if, look, it's the internet's pretty forgiving if you're being very honest about your mistakes.

If you're trying to hide it, they'll pick it up. Mhm. Um, I had something to say with that or not. Um. Damn it, I forgot.

That's fine. I forgot. So yeah. So that which episode of category is really interesting? I see a lot of snippets online.

I'm like scrolling social media on a day to day basis. It's kind of depressing because, uh, it gets to you after a while, but yeah. So yeah, just check out this page. It says it somewhere I can't remember, but, um, what I'm trying to say is, um, with content in general, some tips. Guys, if you're interested in starting your content marketing journey or your content producing journeys that, um.

Oh, I know what I was gonna say. Sorry. Um, yeah. Because it's, we understand as a creative, as a creative myself, it's hard. It's hard to to to pump out content that is subpar.

And that's the thing that we struggle with a lot of the times. And that's why people don't put out as much content as possible is because, like, they're too invested in they're in the product. The. Yeah, it's like we remember one of our other clients who she was always she wanted to nitpick every little thing. Her shirt was showing her stomach and little flap.

Oh, I remember that experience. That was terrible. That's that's the worst type of clients. And you don't really want to do with them because they're too, too invested in the in their, in their, in their, I guess their brand. And and it's not it doesn't matter.

I wouldn't say I wouldn't say brand they to invest in their looks. Yeah. It's just that it doesn't. There's little things that they're asking us to change on a regular basis does not matter. And then it's.

Like at the end of the day, like, are you are you here to show yourself or are you here to, like, help your clients grow in your audience? Like, right. Like provide value to your audience? Right. With that client.

Yeah. It was, um. Yeah, actually quite interesting. Very negative. Let's move on.

But look, uh, just to end, I guess this episode is some tips I want to give, um, content or business owners out there who are looking to produce content. Right. Some easy ways to to gain content is through podcasting. Through podcasting, you're able to direct again. You're able to create, you know, 16, 14, 15 pieces of content easily.

Right. Because if you plan it well, you'll be able to provide a lot of free value to your clients. And you'll also get those little snippets that you can post up, just like what current doing other forms of, uh, content you can do is. For example, we just had a gentleman who's also in the same field as us come visit our office. We could have we've could have, um, recorded that which we didn't mistakes on us.

But that's also a great way to get them to ask you questions about your field and how to do things. And you don't realise how much you know until you get asked basic questions. Very true. And when you when you start spitting out all this knowledge, you're like, Holy crap. I know.

My stuff, I know my stuff. And on top of that, these are the questions that other people are interested in, right? So get it out there. Um, and lastly, uh, yeah, man, you can even do, like, talking pieces on the on the phone of just your daily vlogs. Just to kind of show people what you're doing.

Um, so yeah, man, easy ways to create content, right? Very easy way to create content. I mean, we do it on a day to day, which is why we find it so easy and why it's like we took, what, 4 or 5 months to finally get started with our social media content producing. But once, like we've got started, it's really easy. Like it's the hardest part.

The starting is the hardest part. Like I find with anything I do, I. I procrastinate on it a lot. But once you start on it, like if you just do it, yeah. Just do it.

And it's with any editing jobs as well. Like I, I sit there for like a day or two and I'm like ah. Then when I start I'm like, okay, don't stop me. Isn't it the same thing that you mentioned about just the story of, of an edit of editing a video, right. The story doesn't come until you get started and you start piecing stuff together.

And. That's right. Yeah. It develops. Yeah.

Um, but yeah, man, just get started. Um, look, I think that's all the time we have for this episode. Um, so this is app three of the Digital Monkey show. If you enjoyed this video, if you have any questions about this creative field, view videography, business or social media, please leave a comment in the section below. Um, subscribe.

And yeah, like if you enjoyed it. Uh, we'll also have like some of the resources that we mentioned in the podcast, like in the show notes case, like for example, the um, the episode with Christo, like from the future and Daniel Christie will definitely have that on there for you guys to review. And if you guys won't have any questions. Not not a question. Sorry.

If you guys want to get inspired or, uh, want to understand how content or mass producing content is done, check out our Instagram, check out our TikTok or and we have examples of all of that. Or if you even want to come on the podcast and ask some questions or zoom call whatever you mean. Free content, I don't mind. Um, so yeah. Thank you.

Thank you Jerome, and thank you guys, you guys, for listening. And we'll catch you in the next one. Peace.