About this episode
A few heavy hitters this week. Phuong and Jay open on firing clients: how to recognise the ones who cost you more than they pay, and how to actually part ways without burning it all down. The flip side is choosing the right clients in the first place, so you need to fire fewer of them.
They also get into copying other brands, and how studying what you admire can lead you to your own voice rather than a carbon copy, and close on a genuine confidence booster: you have more value to give than you think, and you probably know more than you give yourself credit for. This series is no longer running, but the lessons still land. AM Visuals is choosy about fit for exactly these reasons.
Some clients cost you more than they pay you. Sometimes the right move is to let them go.
What you will take away
- 01Some clients cost more than they pay. A client who drains your time, energy, and morale can be worth less than no client. Recognising that is the first step to protecting the business.
- 02Fire with professionalism. Letting a client go does not mean burning the bridge. Do it cleanly, honestly, and with enough notice that you keep your reputation intact.
- 03Choose better up front. The best way to avoid firing clients is to pick the right ones to begin with. Screen for fit, not just budget.
- 04Copying can lead to originality. Studying brands you admire is not cheating. It is how you find the edges of your own voice, as long as you evolve past the copy.
- 05You know more than you think. A confidence note to end on: you have real value to give, and you probably underestimate how much you actually know.
Your hosts
Phuong founded AM Visuals and hosts The Digital Monkey Show alongside his brother. He brings the video and business lens, and plenty of hard-won opinions on running a creative company.
Jay is Phuong’s brother and co-host. Together they trade honest takes on business, content, and the realities of building something of your own.
You have got value to give. You know a lot more than you think you do.
Questions this episode answers
Sometimes, yes. A client who drains your time, energy, and morale can cost more than they pay. If the relationship is consistently damaging and cannot be fixed, letting them go can be the healthiest move for the business.
Cleanly and honestly. Give reasonable notice, keep it respectful, and avoid burning the bridge. A calm, professional exit protects your reputation and leaves the door open if circumstances change.
Screen for fit, not just budget. Choosing the right clients up front means you rarely need to fire anyone. Being clear about how you work filters out mismatches early.
Not if you use it to find your own voice. Studying brands you admire helps you understand what works, then you evolve past the imitation into something that is yours. Copying is a starting point, not a destination.
You almost certainly know more than you think. You have real value to give, and underrating it only holds you back. If you want help showing that expertise through content, that is what AM Visuals does.
Full transcript
This transcript is auto generated and lightly edited for readability, so small errors may remain.
Welcome to the Digital Monkey Show. On this week's episode, we'll be talking about firing clients, picking and choosing the right clients you want to work with. We also talk about copying other brands and how this could lead to your ideal brand. And lastly, we talk about you've got value to give. You know a lot more than you think.
Now these are pretty heavy, heavy hitters this week. It's going to be a doozy. Youngjae cue the music. I mean, I struggled a little bit of an introduction, didn't I? Um, so I'm your host, Phuong Tran, and you got my younger brother sitting across from me, albeit a little bit taller.
Just just a tad. How are you doing today? You butchered that intro, man. You butchered that script I wrote for you, bro. What the hell?
Yeah, I am so bad. I am so bad at following script. And this is like, whenever we do talking heads and we have teleprompters I butchered all the time. I tend to go off script Quite a bit. Oh my God, what I'm going to do with you anyway.
You forgot to mention the more handsome young brother as well. I purposely omit it. What are you on about? Handsome. You know, the older brothers always got the best look.
Oh, that's right man. Oh, look. Yeah. It's been, um. Yeah, I'm doing well.
I'm doing well. So it's been a busy time in the Am office. Um, especially after tax time, a lot of people want to get back into doing some marketing materials, some videos for their business. So, yeah, we're quite busy. However, we obviously are not slacking off on our own content and we are shooting the podcast as per usual, because, you know, it's just easier to maintain rather than pick it back up in the future.
Right. That's right. It's always harder to start anything really. Once you start, though, it needs to go. That's right, that's right.
As soon as you get, you got the ball rolling. You just keep going with it, man. It's kind of why I have this gut hanging out. Hey. Um.
All right, then, what's, um, what's the first topic for today? All right. This one's a heavy hitter, I reckon. So I want to know. Firing clients you always hear about.
You always hear about, like, firing employees or or letting go of somebody, but you never really hear about firing clients. Like who does that? They are paying your money. They're paying your wage. Why would you ever fire someone that is willing to pay you?
Shouldn't you be selling your soul to to cater for that person? Yeah, that's a good one. Actually, I actually quite like this, um, this topic, um, because, um, this, this actually this topic actually came about because we've recently parted ways, mutually parted ways with a client of ours, which we weren't, I'd say too happy with working with because we just didn't feel like they were the right fit for us. Yeah. And, um, in terms of selling your soul to work with a client, I think that, um.
Yes, at first, a lot of people do this when they first started their business, obviously, because they just want clients, right? They just want to leave. They want business. They want they want work. And at the end of the day, look at the end of the day, the more you work in your business, you kind of figure out what you like to work or who you like to work with, what type, what type of people, and also what type of people your team likes to work with.
And in saying that, yes, it's definitely okay to fire clients when you think that they're not the right fit for you. So, for example, when I say the right fit, I mean that, you know, they could, um, either I actually have an article. He actually, I don't know, I'm not referring to, but, um, you know, when should you fire a client? So, uh, number one, they say here is, you know, if they're, um, abusive, basically, you know, if they're abusing you, they're not treating you well, um, you don't really want the headache, right? Number two, if they're being dishonest.
Uh, number three, if they're being unreasonably demanding. Um, number four, if they're paying. So we really don't enjoy this because, you know, we have malfeasance as well. Oh my God. Um, and by paying slow, I mean, like, a month after, like a couple months after the job has been done, you know, I provide you the service.
I expect you to pay me what I'm doing, what you owe me. Right. It definitely sours the relationship. Like, especially the last one. Like you mean you have to have integrated business like it's all about.
You know, business is all about networking. It's it's it's more personal than people like to make it out to be. For people who haven't been in businesses before. It's a lot of it. It's just like friendship, but in a more, uh, value transfer value provider sort of way.
Right. Mhm. Um, and in this article it's number five. They said uh, if they're constantly nitpicking, which is the same thing as obviously if they have unreasonable demands. Um, and lastly, if they're I guess playing off the against their competitors.
So if they're, I guess coming to you and asking your price and saying, hey, look, the the your competitors are doing for cheaper, then they take that price, they go back to competitor and say, hey, these guys are doing cheaper. And then they keep going, bouncing back, back and forth. I'm not gonna lie. It's not it's not a part of negotiation though. Yeah, but there's, you know, like you do it once, not three, 4 or 5.
I'm gonna I'm gonna I'm not gonna lie, I've actually done this with my old chicken shop. I went to a new supplier, and I'm like, hey, look, these guys are doing this price. And then I took that price and went back to my office. Well, look, I think that's a bit different when you come into, like, commodity, uh, like shops like that because it's, it's, it's different and ways that noise coming from it. Um, but look, anyway, so, um, I was going to say it's that's more a customer based in a business where there's business, the business is more client based.
Right. Like it's it's a lot more interpersonal. So I wouldn't I wouldn't do that kind of thing. It sells the relationship. And you don't want to be working with that person ever again.
That's true because in a service based industry like our own, like we work with a lot of people who really want personalised projects. And so we really have to get to know them and get to know their business. And if you were to, I guess, put two different competitors against each other, you're not really building a proper relationship. Like you wouldn't go to your best friend and say, hey, look, can you do this for me? But this guy is doing it, you know, for cheaper or for whatever, you know, that's it's just not on.
Fair enough. If you've developed a long term relationship with that particular business, then maybe you can ask for a little bit of a discount, a little bit of like, hey, I'm like, help me out a little bit here, but not on the get go. If you've just started out a relationship with a business like don't argue the price. Don't argue the price. Like you obviously know that their price is their price, so just pay it.
Yeah, but a lot of people want to get discount, right? Sure. Especially again it's it depends. It's very, uh, I reckon discretionary. Like, for example, you're the salesperson, right?
Like, if you like that person, you're more likely to give them. Of course, if I want to, if I want to work with them. Yeah. Of course. Um, so, um.
Yeah. Go on. All right. So, uh, I was going to mention that, look, the reasons why you'd want to fire a client is if, again, if they're, I guess, causing you too much headaches, uh, amongst yourself as a business owner and also your team. So say, um, you're working on a project, but you know that your team members, who are obviously the people that you work with are your people for your business are the lifeblood, lifeblood of your business, right?
If you don't have those right people in place, you don't really have a business. So in saying that, you know, sometimes, you know, it's sometimes you do have to bite the bullet and actually fire a client because the team don't actually enjoy working with a certain individual, even though you may obviously, as a business owner, you want to be making money. but sometimes it's just. It's just not right to get your team members to work on a certain project. If you know yourself that the client is not the right fit for the whole team.
Do you know what I mean? I do, I do. Now, I have a question for you. Right. So how do you fire a client?
Yeah. This is so let's say I remember when and, like, just really how do you do it? Because it's a question that I have, like, as a freelancer before, I've always ever said yes because someone's paying my bill. Right? It's I have no choice but to bite the bullet and do the job and, you know, sell my soul stress out so that I can get paid to eat, right.
So I think we've already touched up on in terms of like, uh, when we fire a client because we've mentioned it earlier, but how you cut by client. I found this actually pretty interesting when I say when, I mean, like, in what time frame? Like, how long do you last before you like this? Is it? I'm done with this.
You very quickly realise if, uh, if a person or a client that you're working with makes you really unhappy, or every time you see them calling you, you get stressed out or you don't enjoy the conversations that you have with them, you'll realise it, man. Um, obviously all clients, there's a friction point between all the work that we do and and it's just a matter of like how much our threshold is. Obviously, I think that the bigger the budget, the more high our threshold. Yeah, that's that's that's for sure. But if they're penny pinchers and they want, they expect everything and they want all these different animations and all this work to be done to it, to the video.
Um, obviously it's not worth our headaches, right? I mean, do you have, uh, do you have any personal red. Flags that you tend to look for? It's most of the personality, I think a good client, when you when you find a good client, you obviously want to keep them. And a good client is one that obviously pays on time, that a good client is the one that gives you a proper brief of the job.
Proper brief is huge, especially as a as an editor, because, um, this is what I deal with if I don't have a proper brief and then we do the job, we're like, okay, so we have free reign. So we pick one aspect of it and we go all in. And a lot of times that might not be the thing that they want to do and obviously, obviously doesn't want to cause us to go back to the drawing board. Extra time. Extra money.
Extra. Like you don't have to pay stuff some more for that or for the work. So a lot of something that Jerome, our, um, our producer, says a lot is, you know, he really enjoys the planning part of of shoots. He really enjoys the, you know, pre pre-production side because when once you get that done, the shooting days are just a breeze, right. You know what you're doing.
You know what you're getting. You know what what shots you want. And when the client comes back to you on the day. This is another experience that we've had recently when they come back to you on the day and they want to scrap the whole plan and they tell you, I want something else, or I want this instead, and they play it off as it's nothing. I'm sorry I'm laughing right now because I know exactly what you're talking about.
Yeah. So it's it makes it hard on everyone. The whole team starts to struggle. And because, you know, we obviously we want to do a good job for the client. Right.
But then if they're gonna change it on the last minute and because obviously they think that it's just pointing shoot. And that's how videographers work. Unfortunately, unfortunately. It's not the case. But look, when you find a client is obviously when they you you feel that there's too much friction between the client and yourself and your team.
You feel that your team morale is going down with the client, and you obviously don't want to put them through hell again. If they were to do the same project for that, for that client. And look, it's sometimes it's okay to just, you know, just just to say, hey, look, I don't think this is the right fit. And this is what I've done with some other clients that we've had. And unfortunately, I came to the point where I think I thought that the team wasn't, um, being, I guess, um, wasn't comfortable with, with that certain client and, and the, the budget that they were asking for just wasn't realistic.
And unfortunately, I had to bite the bullet and say, hey, look, this is we're not the right fit. And look, you don't want to obviously you obviously you want to play as professional. You don't want to be childish about it. You don't want. Yeah.
And and what that does is you obviously you say you say to him in a professional manner or an email or whatever, that, hey, look, this is not the right fit. We really appreciate your time in considering us. However, you know, we think that it's best if we go our separate ways. And there's no there's no right. There's no right way to do this as well.
Like you think about, you know, if you really think about personal stuff like a Break-Up, when when you when you just do it, it's just every single time. It's just going to be inconvenient. Correct. Right. And yeah, man, that's I, I know it's an uncomfortable situation.
I know it's not it's not something you want to do because obviously you're you're cutting your, your income a bit, right. Um, but at the same time it's not gonna. Put a price. The thing is, you can't put a price on peace of mind. Yeah, correct.
You can't put a price on mental health as well. And your your team's mental health. So yeah, again, like I say, your team should be at the forefront of your business. Should they're the lifeline of your business. If you don't have them, you don't have a business.
So, um, consider that if you're if you do have a difficult client in that, you know, you're looking or you're thinking about firing them, sometimes it's the best thing to do. Yes, I must admit I did. I did ponder over firing the client after after I've done it because I know that, you know, we've lost a chunk of our income, but at the same time, the the peace of mind that I got post firing them is, is is is a good, valuable. Invaluable, even valuable. Invaluable.
There you go. Now I'm going to say I got to add to that as well is I mean, you'll probably hear me on this about this a lot of time on this podcast, but self-awareness, it's a lot to do. Like, you know, the understanding when when it's enough, when you're too stressed, when it's affecting your environment or your staff or even you take this home as well. Like if you you're in a business owner, you take this home. So you need to really sit down and have a think about like what it is.
It is affecting you before you make you make the call. And if you don't know, like yourself, if you don't have self-awareness, it's going to be very hard to, to, to, to break up or to fire the client. And this is why I ask you, like, how do you do it and when do you do it? And yeah, you're right. Look, it's very it is very personal and definitely a topic that I'd like to touch upon in future, in future episodes about, um, how being a business owner, it's not just about being a business owner, but also it's it's your life.
It's your livelihood, it's you. You can and, ah, it's it's very much an art. But you take the work home, you know, it's not it's not 95, right. You take it home with you and people don't realise that. They think, oh, this is what I own a business, I'm an entrepreneur.
There's a lot that goes involved with it. Yeah. Like it. It really messes with your mind sometimes. And that's okay.
I'm not going to touch. A popular, popular, popular culture likes to like to show off the good side of entrepreneurship. And they don't really like show the or the grinding that you have to go through to get to a certain point. Um, but yeah. All right.
So, um, ready to move on. Let's move on to the next topic. Now, this is also very personal to us guys copying other brands and how this could lead to your ideal brand. Okay. Now you can look at this in two ways.
Okay. Now you see our road microphones here. You like the colour, the gold, the black. Oh, the golden black looks amazing, isn't it? We'll check out our Instagram.
Gold, black and white. Oh, maybe we copied road. This is what. Jerome. Jerome, please.
Like this is what you've been telling us from the get go, right, mate? Absolutely. It's like as soon as I saw our our style guide, I was like, that's just red microphones. Correct. But it's funny how just white and black and golds go together, isn't it?
It's just it smells premium, though. It does smell pretty good. It's just like. It's not like we intentionally copied road like, I mean, sorry, sorry, right? I mean, I love your gear, by the way.
We buy all your shit, like, I'm sorry, but, you. Know, I want to ask you and this be 100,000% honest. Where did we get our brand inspiration from? We literally just set both of us. All three of us sat on this very table and like we talked about it, didn't we?
It evolved. No. Like you, obviously, you had a visual was initially Italian media. It had its own brand. The white and black.
Know the history of this company actually comes from a farm. Yeah. The idea was a flower farm, for God's sake. Yeah, but what I'm. What I'm trying to say is that our brand didn't just.
We didn't just say, hey, look bloody. This is what it's going to be like from here on. We didn't look at any other anyone else's social media page and we'd be like, hey, look, we love these colours and let's just take it. Let's just make mine. Correct?
Um, so just some history with our brand. So it came from Italian media. It had the black and white already. Is this a this is a rant, by the way. Um, and I saw these other guys, um, the way he captioned his his stuff on YouTube, which is he used this, this off yellow kind of gold ish colour.
Like, hey look, that's a pretty cool colour. I want to add that into our colour scheme. And that's how our current brand guide looks. This is what it is. And I'm going to attribute the gold to it to Jacob.
He's like he's the one that put it on. We tried we tried grey. We tried. We even tried blue. Remember baby blue do we?
Yeah, we tried baby blue for a little bit. But I think that was a that was our website designer that put it on and. Oh right. Yeah. And dark green as well.
We tried that and that didn't really like fit with our brand. But look where we're going with this and how this this topic came about is, um, I guess we've recently been accused of copying someone else's brand, which is which is quite amusing to me to to think that we've actually thought about copying and. Well, yes and no. We found inspiration from other people and other brands, but we don't go about just copying someone else's brand. Right?
We don't go out there and say, hey, look. We want at least we did it. I know that for sure. No, we didn't. But what I'm trying to say with this topic is that although we're saying this look, it's okay to copy other people's brands, right?
That's how you find yourself, right? That's how you obviously, if something is successful with another business or someone else is doing something that's really successful, you obviously want to copy it. And it's like a classic example, like you've seen TikTok come out. Everybody was like was shitting on it when when it first came out. But look, Instagram's jumping on the bandwagon.
You just bang on jumping on the bandwagon. Facebook even tried all that stuff out. So at a high level, businesses copy each other all the time. It's what it is. Yeah, it.
Should be changed from business to Imitation Game. Yeah, well, that's what it is. Yeah. Good book, by the way. Is that a book?
Yeah. I don't even know that. But you know that the movie. Oh, it's a it's another movie. It's a book.
Oh, there you go. Well, anyway, so I'm coming back to the story. It's like mutations happen all the time. Look at the music industry. They're suing each other left, right and centre.
Yeah, because, like, people are sampling each other's music. Like the hip hop industry, R&B industry, uh, hip hop and urban. Sorry is famous for that because that's that's that's the basis of the of their music. They sampling like old, old school music, adding some beat to it and creating a beat. The way I like to see it is that look everything.
Um, that's when we're now obviously in the 21st century and everything that's important or of relevance has been done right. Everything has been done. The only thing you're doing is you're basically doing the same thing, hence copying and then putting your spin on it. Right? If you're going to be just copying and being the same as everyone else.
You're just gonna have kind of, um. You're going to be perceived as everyone else, and you're not going to stand out. I mean, look, we're videographers. I hate you hate that word. But like, we started off as videographers, photographers, cinematic whatever we are the videographers, whatever hundred people, 100 hundreds of people.
Like, thousands of people are doing it, too. Like they're all doing the same thing. Everybody has, like media or visual or pictures behind their names, like it's it's how you're going to execute, right? Yeah. You need to figure out a way to execute your brand to, to to define it to, to be, to become its own thing basically.
Right. So let's just get back to the question, I mean, you know, copying all the other brands and also make that which could lead to eventually your own brand. The way I see is that, yes, it's okay to copy, but put your spin on it. Put your own spin on it. Right.
Don't just copy for sake of copying. I mean, we didn't copy anyone. I'm just saying I just have to keep going back to this. But we didn't. Execute.
It's the way we executed it. Really? No no no no no no no, not in this. Particular. Example that you're thinking about.
I'm saying, like, if you're going to be copying somebody. Like, yeah, hundreds of people have done that before you. But like, if you're going to take an idea. Figure out what this idea means to you. Like what does it mean?
Like what is your creative flair to this particular brand? And and a good example of this is again, we've mentioned this in the very first episode is our friend from Mayday Media. He's, uh, David Miller. He's an amazing videographer for real estate, luxury real estate. So he's niched down in that space.
And what what he's done is he's put his own creative flair to it. He's he's somehow figured out how to, um, to incorporate music, sound and also video together. And he does. He does it in an artistic manner, which what makes him stand out? I have to quote him, do it in a tasteful way.
Tasteful. It's tasteful, tasty videos. But that's what I'm saying. Like, if real estate videography has been around for ages, right? But what makes him stand out is his style, his editing techniques.
He's the way he sees things, the way he spends his time shooting things, right? That's what differentiates you. And to say that, um, your business doesn't copy anyone is honestly bullshit, right? Yeah. It's bullshit.
Like, you wouldn't be doing it if you didn't think that there was a market for it, right? And honestly, you wouldn't be doing it if you didn't see you didn't see anyone else doing it. So it's the it's that saying don't reinvent the wheel. Don't, Greg, don't remember it. You mentioned something earlier about some kind of stimulation.
Uh, it's it's called, uh, simultaneous discovery. And this happens all the time in science. Yes. You're looking like, uh, famous scientific finds, uh, like the. What was it, Thomas Edison and Nikola Tesla.
The light bulb or something like that. But both of them created at the same time, and then they sued each other for it. Isn't that funny? How, like, just things is happening in the universe at the same time? Because, look, the way the way it works is like the the, let's say for business seekers, we talk about business all the time.
It's like the business is ready for it. The technology is there, right? Um, and multiple people who are in the industry are going to start like thinking, oh, I can put this together, make this, this wonderful new thing that I can sell to people. But he's not the only one to think about this stuff like someone else is doing it too. It's basically the first person who is going to patent it who will be able to say like, hey, this is my idea.
You can't take it, even though that guy is probably like 80% of the way there. And he's spent like years like trying to, to, to make the same idea as well. You know, uh, another example that actually came up with while you were mentioning that was, let's say the electric car made by Tesla, is it just not another four wheel vehicle with four, five doors and a steering wheel? It's a piece of tech. It's not another car, it's a car.
But what I'm trying to say is that he copied the car. It just made it better. In. In what the the the market? No, sorry.
No. He actually like, if you know the history of Tesla, he actually took an idea of a guy like he bought into a business and then basically, uh, overtook that business and kicked the original person out. Oh, wow. Yeah. Read the biography.
is fascinating. What else? Actually, I've listened to it. Maybe. Maybe I must have skipped through that part.
So, Tesla, the idea of the EV was stolen. Oh. Oh, well, in a in a very anecdotal way, I suppose. Right. It's stolen.
Yeah. That guy must be spewing whoever was the original owner. But no, that's because he couldn't. Like, you know, like, for example, with. I mean, we're going off to a bit of a tangent here, but it's just like figuring out like who is what in the business.
Right. So that guy was the inventor of the car. He's obviously invested into the car, but he's not necessarily the right person to bring it to the next stage. Right. So, I mean, the first car that they made was absolute shit.
Who? Tesla. Tesla. The initial car was none before that. There was another one before that.
There was, you know, quite a bit about Tesla. I love Tesla. But what I'm trying to get at is, in terms of incorporating it to this topic, is that that a car is not a new invention, right? Sure. He's put that they put their own spin on it.
Right. So what I'm trying to say is that they copied a product and they made it their own. And then the brand was kind of born, right? So to say that just to kind of wrap everything up and to say that we copied someone else's brand is, oh, no, we didn't copy anyone around. This is how our brand evolved to what it is today.
Right. I'm going to be honest with that, though. It's like I honestly had the ideas like, shit, maybe we did copy something. Let's change the colours. Like that does cross my mind when?
Like when the story happened. Oh, well, no, I actually got my I got my inspiration from the future actually, because I actually quite like the future. And I've mentioned this in previous episodes of future. I like him, he's my inspiration. So I actually, yeah, got a lot of my inspiration from what they're doing, and I listened to a lot of this stuff.
So obviously other people are going to have the same idea of what I want to do. Right. It's not just I. Know we share. Ideas all the time.
Yeah. But anyways, um, yeah, I think, um, I think we've, we've beat this topic to a pulp. So, um, let's move on. Um. So I had one more thing to say.
Like with the whole idea. Thing It's like, so just to wrap it up in the sense, like, I want to say that it's okay to take inspiration. It's okay to copy, but like, figure out how to evolve this idea. Correct. You just just go for it.
Like, don't be afraid. Like someone else will say that you've copied your idea. But, like, if you're really confident with the idea and you really love what you do, man, it's going to be okay. At the end of the day, it's gonna be it's going to be your own thing. Yeah.
If you're a real estate videographer and you love David Miller's stuff, copy your stuff and then eventually find your own style, right? Yeah. Nothing wrong with that. Yeah. But yeah.
Anyways, moving on to the next topic. You've got value to give and you know a lot more than you think. Where are we going with this phone? Okay, so. This is, uh, this is an interesting one because this idea came about when we had another videographer that came to visit us yesterday, and we started sat down like just before the podcast.
And I swear we should have started recording it because, like, the amount of stuff that we were talking, even even young Jerome here was like talking about it. He's like, I've got shit to give, right? This guy's noob. I want to teach him that. Adora Jerome's been spending a little bit too much time with us lately, as you can tell, but yeah, no, I'm actually quite surprised at what Jerome learns himself with the different clients that we've been dealing with and all the knowledge that he's been gaining himself.
Um, so. Yeah. Look. Knowledge is power. Right.
Um, but yes, I do agree with you. Like, as, um, a business owner or as a professional or an expert in a certain field, you don't really realise what kind of knowledge you have until you're, um. You're a person who is quite, uh, green or quite anonymous in that field. Ask you questions. Right?
And then you realise that, oh, my God, I've got all these answers. I'm actually actually. No, it's. Really it's really easy to get in your head and say that you're not good enough kind of thing. It's so easy.
Like, I see this all the time. And I think the way to combat it is just to have like some people to talk to you and see if, uh, see where they are and help them out. And you start to know after being in the field for a couple of years that, yeah, I do know my stuff. I've been here. I learned it like the some of the stuff that he was saying, like, um, like, for example, like, uh, pricing.
Right. Like now we think about pricing. we don't really think about pricing. It's just like very customised, non-linear way to think about pricing in this field anyways, right? That's my my point is that that was where I was like a year ago.
Like it's such it's funny to see like someone's journey because you're so advanced that you look back, you're like, okay, I know exactly where it was. I know exactly how it was. But at the time, you didn't know how to get out of it because you didn't have the experience yet. You didn't have the expertise to to to be able to, to to evolve, I suppose. Well, this is saying that this is a something I'm saving for, for the next episode.
Actually, it's, um, your mediocrity is actually interesting to someone else. Um, and that basically states that you as an individual, because you're leaving your daily life and because you're doing what you're doing and you're gathering information and knowledge, you don't actually know what you know until someone asks you some certain questions. Right? And they find that fascinating, right? It's like, um, the questions that we maybe asked about videography, how do you do this, how you do that, pricing, like you said, managing team, finding visas.
These are the stuff that we do on a day in, day out kind of basis, and then we don't realise that this is actually quite valuable stuff and valuable information. Other people who are looking to start their business or to looking to start a team will be found valuable. So in saying that, um, where am I going with this? You're renting right now? I am renting.
I seem to to do it quite a bit, actually, don't I? Um, but. Yeah, man. Like, for example, if you want this is a, this probably falls down to the kind of content in the social media I think, is that if you want good content, sit down with a novice who don't, who doesn't know anything about your field and get them to shoot questions at you, anything that comes on top of their minds. Because I can guarantee you 90% of all the people out there also doesn't know the answer to those questions.
So what you're able to do is, per question, chop it up into little snippets and post it up on your social media. There's content for you, right? And that's probably something that we'll be probably doing be doing on a more regular basis will probably invite more people. Come back around to that, like ask the question and plaster it. Is that what you're saying?
Ask the question and plaster it. Yeah. What do you mean? So you. So basically, are you looking for someone to ask the question?
Are you asking the question yourself? No. You're getting to someone, someone else who's green to to industry to ask you questions about your industry. Right. And what that does is, um, you, you, you start, um, putting out all this knowledge or information that you've learned yourself throughout the years of being in the, in the profession.
Right? And like I said, these are the type of questions for Q&A. Here's a here's a good question for you then. Um, I have for you said, what prevents a green person from just googling it as opposed to like, looking for you to ask that question? Good question.
Um. Well, I don't know. The person like I would. I would say it's the personal aspect of being answered that question, that, um, that interaction with somebody bouncing the idea is actually makes it stick to your brain a lot more than actually watching it, watching it. YouTube.
Reading it. Correct. Well, I wouldn't say it won't stick to your brain if you're using a YouTube format to kind of deliver the information. But for example, I was at my Jiu-Jitsu gym the other day and I was talking to our coach about social media, and I was quite surprised that all these little things that he knew, and it made me realise that I'm actually growing and evolving in my own space, because I've been doing so much research about these, these things. And the your average Joe just doesn't spend the time.
Oh, sorry. Your average Joe who is who isn't in in the professional either isn't in the industry, doesn't know this kind of stuff. So what you're able to do is, number one, you're obviously able to generate a ton of content for yourself. Number two, you're able to, um, extract that knowledge from your own mind, um, into for the video or for the, for the individual that's asking the question. Um, so yeah, it's it's it has a lot of benefits in terms of getting someone green to the, to the, to talk to you about certain stuff.
Um, but yeah, man, probably something that will probably be doing on a more regular basis in the future, kind of inviting people over to talk to us. Gary Vee also says that if you don't have anything to talk about. Document. Yeah, because you're answering your own question. Obviously you have your own question that you need to to to answer.
So what's a what's a better way to learn about your question than just to create some content on your question and posting that up and showing people your journey. And there's so many people that do that. Do you know what's funny, actually, now that you just mentioned that, um, when I'm scripting or when I'm like planning out these, these episodes and I just sit there and talk to myself and ask myself questions. Crazy. No, but you'd be quite surprised on how much you know.
So as soon as I start talking, I'm like, Holy crap, I like it's like someone asked me questions, right? So by planning these podcasts, I'm able to extract certain information out that I've learned or I know, and I put it in out there. Right. Uh, segue to that is that, um, podcasting is one is one of the, if not the best method of, like, recording your mind down. Like I found that when I was doing even though my my last podcast was didn't do too well, but just the fact of sitting down here and talking to somebody and just like.
Really thinking about it. Because why don't you put the headphone on? You're in your own world. You don't think about anything, right? I mean, I don't even I don't even see young Jerome right now.
Like, he doesn't exist to me. Um, but what's it called? Like, just having that even. Like not even listening back. Listening back to it later on down the track.
But you kind of. You kind of start like putting your idea out there, and then eventually the idea will come back to you in a circle. That's true because you forget things, right? Your mind is not. I will say this, but your mind is not good at storing ideas.
It's it's very good at creating ideas. But in terms of storing ideas, you always lose it. So write it down. I mean, even if that's true documentation to videos or writing it down on paper, you know, you got a document. Yeah.
And what what what? I think I guess the benefit of recording or podcasting is also that you put yourself out there and other people resonate with the type of content that you have to put out there. Either they see it as, oh, yeah, I already knew that. That's cool, because you remind me or reminded me of it, or be like, oh crap, that's new information I didn't know. Yeah, that's pretty interesting.
Yep. And this again falls back on the social media piece of growing an audience because you know you're putting value out there. They follow you. And then you know eventually you got more eyeballs on you. What would it be right.
That social media at the end of the day is, uh, you're creating content for your own personal. You're you're creating the content because you're the audience of that content. That's one of the best forms of content, right? Would you say that? I think yeah.
Why not? Yeah. Because, uh, whatever you find interesting, other people find interesting as well. Right. Yeah.
But you never know. Look, you never know. There's a there's a there's, um, there's a ton of stuff you can do with, with a podcasting platform. And I think that it is definitely one of the best form of, of, um, media to, to create a lot of content for yourself or for your socials. Um, it may not be what you want to do for your business, but, you know, if not, if you if that's not what you want, just pull out a camera, talk to yourself.
Why not? You make it sound so weird now. Oh, look, I think I think I make it sound weird, and I think I make it sound easy because, you know, we do it again day in, day out. And it's so natural for us now, right? I can probably pull out a camera.
I'm talking directly to a camera like, hey, guys, how are you doing? I want to read a script. How are you doing? Yeah, stuff like that. But, um, it's not good looking.
Yeah, well, when we first started, I can get, you know, I wasn't comfortable with it, but now that we've done it on. Yeah, we're doing it on a regular basis. It's it's it's nothing. It's it's normal. It's easy.
Right. I think there was one period of time I was watching a lot of YouTube. And one of the major topics that was coming was I think it was, um, sorry. It was when vlogging was still a new thing. Everybody was asking like, how do you feel about talking to a camera around town?
Like when you just pull out that you're just talking to yourself? Isn't that weird? Don't don't don't, don't. It doesn't it make you look crazy in front of people. A little.
Bit, yeah, we're a bit crazy. I don't think I'm actually quite there in terms of vlogging, in the sense that I can go out on the street and pull out a camera and talk to myself. I think if it's a closed face, yeah, it's fine. Yeah, yeah, that's a bit. You're a bit loony.
Okay. Um, but. Yeah, man. I think we're definitely off on a tangent here. And, um.
Yeah, we've covered everything we wanted to cover. Um, have you got anything else you want to say before we wrap up? No, I think this, uh, this was a very good episode in the sense that it lightened things up, uh, from my mind. Yeah. So it was good.
Um, yeah. Guys, look, if you guys enjoyed this episode, uh, like, subscribe. We even do subscribe to YouTube on. YouTube, on all. Platforms.
Yeah. Cool. Um, leave us a comment, guys. Subscribe. If you have any ideas or suggestions, please leave it there.
And, uh, let's have a good one. Wait, wait. Not done yet. I just want to quickly, um, put this in. Put this out there that we did not copy anyone's brand.
I'm just saying. Oh. Um. But. Yeah.
Anyways, guys, thanks for tuning in. And. Yeah, we'll see you in the next one. Peace. Oh my God.