LIVESTREAM

DeLonghi Australia

AM Visuals partnered with DeLonghi to create a comprehensive library of educational videos designed for their Australian customer base. These videos featured expert baristas demonstrating machine maintenance and coffee-making techniques, ensuring users could get the most out of their DeLonghi coffee machines. By incorporating macro shots to highlight intricate brewing details, the videos delivered visual clarity and expert insights, enhancing customer experience and product satisfaction.

DeLonghi Latte Art Video Series

Project Overview

DeLonghi wanted to provide its customers with a detailed educational video series, covering product maintenance and coffee-making techniques. The goal was to help users optimise their machines, ensuring longevity while also guiding them on how to craft the perfect coffee.

Production Approach

AM Visuals designed a step-by-step video format where experienced baristas would explain and demonstrate the process, ensuring clarity and precision.

Machine Maintenance: Clear visual and audio guides on cleaning and upkeep.
Brewing Techniques: Tutorials on how to make various coffee styles, with expert commentary.
Macro Shots: Close-up visuals captured using macro lenses, allowing viewers to see the fine details of a high-quality coffee pull.

Key Messages & Creative Elements

Education & Clarity: Ensuring clear, easy-to-follow instructions with expert narration.
Attention to Detail: Macro videography showcased the nuances of coffee brewing.
Local Relevance: Content tailored specifically for Australian customers, addressing regional product differences.

Challenges & Solutions

Challenge: Filming multiple educational videos while maintaining consistency and ensuring reusable footage for future content required meticulous planning.

Solution: A structured production approach was implemented to ensure all necessary shots were captured efficiently, reducing the need for reshoots.

Results & Impact

The DeLonghi educational video series provided customers with an in-depth, visual guide to machine maintenance and coffee-making.

Large content library created for ongoing customer education.
Enhanced brand credibility through expert-led demonstrations.
Increased customer satisfaction, ensuring users could optimise their machines and brew high-quality coffee at home.