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Testimonial Video Production

95% of people say that reviews have had an influence on their purchasing decisions

In a survey conducted by Wyzowl, they found that 2 out of 3 people would be more likely to make a purchase after watching a testimonial video, where they can learn how a business had helped another person like them.

About Testimonial Video Production​

A customer testimonial video, is a short video featuring one of your customers discussing your product or service, and how it affected their life. There is no denying the impact a good video testimonial can do to improve the reputation of your brand and convert potential customers into availing of your services. But another amazing thing about it is you get to hear for yourself all the good you and your company is doing for your customers.

By letting your customers talk, you are helping potential customers see what their lives can be like after signing on with you.

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Benefits of a Testimonial Video for your business​

Connection building

Testimonial videos are a powerful tool to build a connection with your audience as they feature real people sharing their experiences with your business.

Reinforced credibility and trust

By featuring testimonials from satisfied customers or clients, you can reinforce your credibility and trustworthiness, giving potential customers more confidence in your brand.

humanises your business

Testimonial videos also help to humanize your business by showing the faces and voices of your happy customers, adding a personal touch that can make your brand more relatable and approachable.

improves brand image

A well-produced testimonial video can greatly improve your brand image, as it can showcase the positive impact your business has had on real people's lives and leave a lasting impression on viewers.

79%

Up to 79% of people have said that they have watched a testimonial video in order to find out more about a product/service.

77%

77% of people who have watched a testimonial video about a certain product/service has been convinced to proceed with availing because of the video.

9/10

9 out of 10 people say they trust what a customer has to say about your business more than what you have to say.

How To Create A Testimonial Video​

Authenticity is vital when making a testimonial video. As much as people trust the words of other customers if they sense even a little bit of it being staged, it may end badly. So proper planning + truly happy customers is key to making your video effective.

Identify the Customer

The first step in creating a powerful testimonial video is to identify the right customer to feature; this involves searching for satisfied customers who can articulate their positive experiences with your product or service. It's important to ensure that the selected customer has a relatable story and represents the target audience, in order to create a testimonial video that will truly resonate with viewers.

Prepare for the Shoot

Location is important for testimonial shoots, you want the vibe of the video to be welcoming, professional, and of course has hints of what your brand is. Aside from this the questions you need to prepare beforehand is vital on what the value of the video will be, so pre production is a step you cant skip.

Production and Post Production

After the proper preparation, it is time for the video shoot. During this a good director will talk with the customers to brief them on how the shoot will happen, they will be friendly and also make the interviewees comfortable. After the shoot, the director will work hand in hand with the editor to ensure that the authenticity of the testimonial is captured.

Our Testimonial Video Samples

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Frequently asked questions

Videos nowadays work better online if they are snackable, so keep them around 30 seconds – 2 minutes to make sure that your potential customers keep tuned in to the entire video.

Before you shoot for the interview, determine what your goal should be. If you are focusing on a certain product, make sure to ask questions only related to the product. If you are focusing on a certain service, make sure you ask questions about this. In essence, your potential customers should see what the offering is, what pain point made the interviewee avail it, how it is used, and what life is like after availing.

The cost to produce a video about testimonials will depend on the scope of the work and the requirements of the video. If it is only a video in vlog style you can make due with just 1 video shooting device, 1 person to cover the camera, and a tripod or monopod. On the other hand if you are aiming for a higher quality video the cost can go higher as well.

To choose the right customer for your testimonial video, you should look for someone who has had a positive experience with your brand and can clearly articulate their thoughts and feelings about your product or service. Additionally, you should consider your target audience and choose a customer who will resonate with them and help build trust and credibility.

Ideally, your testimonial video should be no more than 2-3 minutes in length, as this is the optimal attention span for most viewers. However, if you have a particularly compelling story to tell, you can consider creating a longer video or breaking it up into a series of shorter videos.

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AM Visuals - Corporate Video Production Company Sydney
AM Visuals - Corporate Video Production Company Sydney
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Cheryl GilesCheryl Giles
08:47 10 Dec 22
Weve done about 3 projects with AM visuals now and will continue to do more. These guys make the work effortless, have been able to adapt and produce brilliant work even with the very fast paced environment we are in day to day. They have a great eye for producing excellent content, show up on time and do what they say they are going to do. Whats really great is you can tell the team what result you want and they work hard to make it real. The knowledge they have is great and they listen to feedback well and adapt accordingly. I look forward to completing more great projects with these guys.
Victor LagosVictor Lagos
03:47 24 Nov 22
Jay, Phuong and Jerome have been amazing with strategy, production and social media marketing for my new podcast. They are very professional and thorough.They know their stuff and they work great as a team.This is just the beginning, I know we will work together long term. Thanks again AM Visuals
Jayden KietJayden Kiet
00:43 23 Nov 22
The best of the best in the industry. I have been working with AM VISUALS for over 2 years now. What a team! The service they provide are simply amazing. Fast turn around and quality product. They will always tailor to your needs and listen to your request. They are truly experts in their field. I have explored and used many other companies before but after working with AM VISUALS, I’ve never looked back. They execute my vision but will bring their own taste to it. I’ve used them for my business and personal. Highly recommended.
Wally GebraelWally Gebrael
07:16 22 Nov 22
I met Jay from AM Visuals during filming of a podcast with another company. I was so impressed with the professionalism and experience of the team, that I invited Jay to provide several promotional videos for our company.I can not recommend AM Visuals highly enough. The quality of their work is exceptional, and the team are vey accommodating and just easy to work with.I would highly recommend them to anyone looking for any type of video production work.
PatrickPatrick
23:23 26 Aug 22
Phuong and Jay were awesome to work with. They guided me on my social media marketing strategies and produced awesome photo and video content for my business. Thanks boys for everything
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  • 0423 069 268
  • hello@amvisuals.com.au
  • OFFICE 1A/9 Lyn Parade, Prestons NSW 2170, Australia

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