92% of consumers trust a video testimonial more than traditional advertising. One authentic client story does more for your business than any ad campaign you will ever run.
of consumers trust a video testimonial more than traditional advertising
of people say they have been convinced to buy after watching a testimonial video
increase in conversion rates when video testimonials are added to key sales pages
We produce testimonial videos for our clients. So it is only fair they get to do the same for us. These are real words from real clients, unscripted and unprompted.
Buyers are sceptical of what businesses say about themselves. But they trust what other buyers say. A testimonial video short-circuits the longest part of your sales cycle by handing the mic to someone who has already made the decision your prospect is wrestling with.
Get a free strategy callThe number one reason a qualified prospect does not buy is lack of trust. Testimonial video builds trust faster than any other format because it shows a real person, with a real problem, who chose you and got a real result.
Testimonial video lives at the bottom of your funnel, where the decision is being made. A prospect who has already found you, researched you, and is now comparing you against a competitor will often make their final choice based on one client story.
A testimonial video on your website, your LinkedIn, your sales emails, and your proposals is doing the work of your best salesperson around the clock. Once produced, it never stops earning its investment back.
78% of buyers have watched a testimonial video before making a purchase. But they can spot a scripted performance immediately. We draw out genuine, unscripted responses through our interview process so the final video feels real because it is.
Most testimonial videos are weak because they are produced wrong. Here is what we do differently.
Not every happy client makes a great testimonial. We help you identify clients whose before-and-after story most closely mirrors your ideal buyer's situation, so the viewer sees themselves in the video.
The most effective testimonials follow a simple structure: here is the problem I had, here is why I chose this company, here is what changed. We structure every interview around this arc without making it feel scripted.
We never hand clients a script. Instead we use a proven interview framework that draws out natural, believable responses. The authenticity is not an accident, it is a result of preparation and a skilled director who knows when to push for specifics.
Filming in your client's environment, their office, their store, their worksite, adds a layer of authenticity that a studio backdrop never can. Real context makes real people more believable.
"They were great to work with" is worthless to a prospect. "We signed three new clients in the first month after the video went live" is not. We coach clients toward specific, measurable outcomes that prospects find credible.
The best testimonial video ends by telling the viewer what to do next. Without a call to action, even the most compelling client story is just a nice piece of content sitting on a page.
We help you identify which client will create the most compelling story for your ideal buyer. Not just happy, but strategically matched.
Week 1We develop the interview framework, brief your client on what to expect, and select a location that reinforces their credibility.
Week 1-2Professional crew, broadcast-grade equipment, and a skilled director who draws out natural, unscripted responses. Your client will feel at ease from minute one.
Shoot dayA full-length version plus short-form cuts for LinkedIn, Instagram, and email. Every format you need, delivered on time with captions included.
As agreedWe advise on where to place your testimonial for maximum impact: homepage, proposals, LinkedIn, paid ads. A great video placed badly is a wasted investment.
Ongoing
Everything you need to know before starting a testimonial video project.
Book a Free 15-Min CallOur testimonial video projects start from $4,000 AUD ex GST. That includes the strategy session, client briefing, a professional shoot day with full crew, editing, captions, and short-form social cuts. The final cost depends on location, number of subjects, and how many versions are required. We always provide a detailed quote before any work begins. Clients consistently tell us their testimonial video pays for itself within the first few uses.
The best testimonial subject is not just your happiest client, it is the client whose situation most closely matches your ideal buyer. We help you choose based on three criteria: relevance (does their problem match the problem you most often solve?), result (can they speak to a specific, measurable outcome?), and relatability (will your prospects see themselves in this person?). We walk you through this selection in our strategy session.
This is the most common concern and it is what our process is specifically designed to solve. We brief your client thoroughly before the shoot so they know exactly what to expect. On the day, our director starts with relaxed conversation before any formal questions begin. We never ask clients to memorise anything. The result is a natural, unscripted performance that feels genuine because it is. Even the most camera-shy subjects consistently surprise themselves.
The sweet spot for a testimonial video is 60 to 90 seconds. Long enough to tell a complete story, short enough to hold attention. We also cut a 15 to 30 second version for social media and paid ads, and a longer 2 to 3 minute version for your website or proposals where the viewer is already engaged and wants more detail. One shoot produces all three formats.
The most impactful placements are: your homepage above the fold, your sales proposals sent to warm prospects, your LinkedIn feed as regular content, your email sequences to leads who have not yet converted, and paid ads retargeting warm audiences. Testimonial videos placed directly before a decision point (quote page, proposal, booking page) consistently outperform every other type of content at that stage.
Yes. Scheduling two or three clients on the same day at the same location is the most cost-effective way to build a testimonial library. We can typically fit two to three subjects in a full day depending on the scope. Businesses with a testimonial library of five or more videos see significantly better conversion outcomes than those with a single testimonial. We can plan a multi-shoot program with you.
From briefing to final delivery, allow 3 to 4 weeks. The strategy and client selection phase takes a few days, scheduling and shoot preparation takes a week, and editing with two revision rounds takes another 10 to 14 days. If you have a hard deadline, tell us upfront and we will design the timeline around it.
Absolutely, and it is one of the highest-performing ad formats available. Testimonial video ads outperform traditional promotional ads in almost every B2B and high-value B2C category because they lead with proof rather than claims. We produce versions in the right aspect ratios and lengths for Facebook, Instagram, LinkedIn, and YouTube pre-roll so you have everything you need to run them immediately after delivery.
Tell us about your business and which client story you want to tell. We will come back within 1 business day with our thinking on the best approach.
Projects start from $4,000 AUD ex GST
Based in Blacktown, Sydney · We travel Australia-wide
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