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A customer testimonial video, is a short video featuring one of your customers discussing your product or service, and how it affected their life. There is no denying the impact a good video testimonial can do to improve the reputation of your brand and convert potential customers into availing of your services. But another amazing thing about it is you get to hear for yourself all the good you and your company is doing for your customers.
By letting your customers talk, you are helping potential customers see what their lives can be like after signing on with you.
Testimonial videos are a powerful tool to build a connection with your audience as they feature real people sharing their experiences with your business.
By featuring testimonials from satisfied customers or clients, you can reinforce your credibility and trustworthiness, giving potential customers more confidence in your brand.
Testimonial videos also help to humanise your business by showing the faces and voices of your happy customers, adding a personal touch that can make your brand more relatable and approachable.
A well-produced testimonial video can greatly improve your brand image, as it can showcase the positive impact your business has had on real people's lives and leave a lasting impression on viewers.
Up to 79% of people have said that they have watched a testimonial video in order to find out more about a product/service.
Authenticity is vital when making a testimonial video. As much as people trust the words of other customers if they sense even a little bit of it being staged, it may end badly. So proper planning + truly happy customers is key to making your video effective.
The first step in creating a powerful testimonial video is to identify the right customer to feature; this involves searching for satisfied customers who can articulate their positive experiences with your product or service. It’s important to ensure that the selected customer has a relatable story and represents the target audience, in order to create a testimonial video that will truly resonate with viewers.
Location is important for testimonial shoots, you want the vibe of the video to be welcoming, professional, and of course has hints of what your brand is. Aside from this the questions you need to prepare beforehand is vital on what the value of the video will be, so pre production is a step you cant skip.
After the proper preparation, it is time for the video shoot. During this a good director will talk with the customers to brief them on how the shoot will happen, they will be friendly and also make the interviewees comfortable. After the shoot, the director will work hand in hand with the editor to ensure that the authenticity of the testimonial is captured.
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Videos nowadays work better online if they are snackable, so keep them around 30 seconds – 2 minutes to make sure that your potential customers keep tuned in to the entire video.
Before you shoot for the interview, determine what your goal should be. If you are focusing on a certain product, make sure to ask questions only related to the product. If you are focusing on a certain service, make sure you ask questions about this. In essence, your potential customers should see what the offering is, what pain point made the interviewee avail it, how it is used, and what life is like after availing.
The cost to produce a video about testimonials will depend on the scope of the work and the requirements of the video. If it is only a video in vlog style you can make due with just 1 video shooting device, 1 person to cover the camera, and a tripod or monopod. On the other hand if you are aiming for a higher quality video the cost can go higher as well.
To choose the right customer for your testimonial video, you should look for someone who has had a positive experience with your brand and can clearly articulate their thoughts and feelings about your product or service. Additionally, you should consider your target audience and choose a customer who will resonate with them and help build trust and credibility.
Ideally, your testimonial video should be no more than 2-3 minutes in length, as this is the optimal attention span for most viewers. However, if you have a particularly compelling story to tell, you can consider creating a longer video or breaking it up into a series of shorter videos.
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