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There is no question that the expansion of technology has played a significant part in molding our daily lives, and as people are hooked into their socials, with usage in 2023 being as high as half of the entire world, there is no question that social media is a key place for you to promote your business.
Whether you are looking to generate brand awareness, increase traffic to your site, get leads, or get people to purchase your product or service, the best way to do that now is through videos. With 92% of marketers saying that by adding videos on social media in their marketing strategy they have significantly seen a good return on their investment.
By integrating social media videos into your business strategy, you can offer your customers added value by delivering tailored and pertinent information. This fosters a deeper connection and enriches their overall experience.
Social media videos are a highly effective, especially in today's fast-paced digital world where people are constantly scrolling through their feeds.
Videos allow you to showcase your products or services in a visually compelling way, while also creating a lasting impression on your audience.
By making your social media videos shareable, you increase your chances of reaching a wider audience, which can result in increased exposure for your brand and ultimately more business opportunities.
Contrary to popular belief videos for social media aren’t as easy to make. Especially if you are a business. It is important to know what your audience finds valuable in order to attract their attention.
The key to a good video for social media is to know what your audience wants to see. Gone are days of heavily curated posts, even if what you post is pretty if it doesn’t give value they won’t take the time to watch your content.
After listening to your audience you will end up with a lot of ideas for content to make into a video, but social media is about pacing and consistency. So, organize your list and identify the order of video content for social media you should create.
There are many steps that go into production, like the planning phase, the shooting phase, and the fine-tuning phase. So, it is important to keep a plan so that everyone is aligned in creating content that will resonate with your audience.
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Videos are the medium of the moment for social media, in fact, according to Hubspot, 64% of social media users are more likely to buy a product from a business after watching a video online.
Like all social media content, you start with intention. What do you want your audience to know about you, likewise you can also check what your potential customers want to learn about your business. After which, you can plot how many content you want to push with that information in mind and in what medium. Then you can start preparing a creative brief of what you want the content to look like and what it should say. This brief can be handed to your inhouse creative team, or you can outsource to a creative agency specializing in the type of content you want produced.
The cost to produce a video for social media will depend on the scope of the work and the requirements of the video. If it is only a video in vlog style you can make due with just 1 video shooting device, 1 person to cover the camera, and a tripod or monopod. On the other hand if you are aiming for a higher quality video the cost can go higher as well.
Short-form videos that are visually engaging and informative tend to perform well on social media platforms. You can create various types of video content, such as product demos, customer testimonials, behind-the-scenes footage, and educational content.
You can measure the success of your social media video by tracking engagement metrics such as views, likes, shares, and comments. Additionally, you can use analytics tools to track website traffic and sales conversions that resulted from your social media video. This data can help you refine your video marketing strategy and make data-driven decisions for your business.
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