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Social Media Video Content Production

50% of Social Media users prefer videos over other types of content

Marketers, as high as 96% said that video marketing has helped in increasing their target market’s understanding of their product or service

About Social Media Video Content Production​

There is no question that the expansion of technology has played a significant part in molding our daily lives, and as people are hooked into their socials, with usage in 2023 being as high as half of the entire world, there is no question that social media is a key place for you to promote your business.

Whether you are looking to generate brand awareness, increase traffic to your site, get leads, or get people to purchase your product or service, the best way to do that now is through videos. With 92% of marketers saying that by adding videos on social media in their marketing strategy they have significantly seen a good return on their investment.

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Benefits of a Social Media Video for your business​

Added value to customers

By integrating social media videos into your business strategy, you can offer your customers added value by delivering tailored and pertinent information. This fosters a deeper connection and enriches their overall experience.

Attention Grabbing

Social media videos are a highly effective, especially in today's fast-paced digital world where people are constantly scrolling through their feeds.

Increased Brand Awareness

Videos allow you to showcase your products or services in a visually compelling way, while also creating a lasting impression on your audience.

Shareable with higher reach

By making your social media videos shareable, you increase your chances of reaching a wider audience, which can result in increased exposure for your brand and ultimately more business opportunities.

89%

Up to 89% of people have been convinced to buy a product or service after watching a video.

91%

91% people say that they want to get to know brands more through videos online.

17 Hrs

People now spend on average 17 hours watching video content on socials per week.

How To Create A Social Media Video​

Contrary to popular belief videos for social media aren’t as easy to make. Especially if you are a business. It is important to know what your audience finds valuable in order to attract their attention.

Listen to Your Audience

The key to a good video for social media is to know what your audience wants to see. Gone are days of heavily curated posts, even if what you post is pretty if it doesn't give value they won't take the time to watch your content.

Learn to Prioritize

After listening to your audience you will end up with a lot of ideas for content to make into a video, but social media is about pacing and consistency. So, organize your list and identify the order of video content for social media you should create.

Start Production

There are many steps that go into production, like the planning phase, the shooting phase, and the fine-tuning phase. So, it is important to keep a plan so that everyone is aligned in creating content that will resonate with your audience.

Frequently asked questions

Videos are the medium of the moment for social media, in fact, according to Hubspot, 64% of social media users are more likely to buy a product from a business after watching a video online.

Like all social media content, you start with intention. What do you want your audience to know about you, likewise you can also check what your potential customers want to learn about your business. After which, you can plot how many content you want to push with that information in mind and in what medium. Then you can start preparing a creative brief of what you want the content to look like and what it should say. This brief can be handed to your inhouse creative team, or you can outsource to a creative agency specializing in the type of content you want produced.

The cost to produce a video for social media will depend on the scope of the work and the requirements of the video. If it is only a video in vlog style you can make due with just 1 video shooting device, 1 person to cover the camera, and a tripod or monopod. On the other hand if you are aiming for a higher quality video the cost can go higher as well.

Short-form videos that are visually engaging and informative tend to perform well on social media platforms. You can create various types of video content, such as product demos, customer testimonials, behind-the-scenes footage, and educational content.

You can measure the success of your social media video by tracking engagement metrics such as views, likes, shares, and comments. Additionally, you can use analytics tools to track website traffic and sales conversions that resulted from your social media video. This data can help you refine your video marketing strategy and make data-driven decisions for your business.

Partners

AM Visuals - Corporate Video Production Company Sydney
AM Visuals - Corporate Video Production Company Sydney
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Cheryl GilesCheryl Giles
08:47 10 Dec 22
Weve done about 3 projects with AM visuals now and will continue to do more. These guys make the work effortless, have been able to adapt and produce brilliant work even with the very fast paced environment we are in day to day. They have a great eye for producing excellent content, show up on time and do what they say they are going to do. Whats really great is you can tell the team what result you want and they work hard to make it real. The knowledge they have is great and they listen to feedback well and adapt accordingly. I look forward to completing more great projects with these guys.
Victor LagosVictor Lagos
03:47 24 Nov 22
Jay, Phuong and Jerome have been amazing with strategy, production and social media marketing for my new podcast. They are very professional and thorough.They know their stuff and they work great as a team.This is just the beginning, I know we will work together long term. Thanks again AM Visuals
Jayden KietJayden Kiet
00:43 23 Nov 22
The best of the best in the industry. I have been working with AM VISUALS for over 2 years now. What a team! The service they provide are simply amazing. Fast turn around and quality product. They will always tailor to your needs and listen to your request. They are truly experts in their field. I have explored and used many other companies before but after working with AM VISUALS, I’ve never looked back. They execute my vision but will bring their own taste to it. I’ve used them for my business and personal. Highly recommended.
Wally GebraelWally Gebrael
07:16 22 Nov 22
I met Jay from AM Visuals during filming of a podcast with another company. I was so impressed with the professionalism and experience of the team, that I invited Jay to provide several promotional videos for our company.I can not recommend AM Visuals highly enough. The quality of their work is exceptional, and the team are vey accommodating and just easy to work with.I would highly recommend them to anyone looking for any type of video production work.
PatrickPatrick
23:23 26 Aug 22
Phuong and Jay were awesome to work with. They guided me on my social media marketing strategies and produced awesome photo and video content for my business. Thanks boys for everything
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Give us a call on 00423 069 268

Video Production Sydney | Videographer | Production Company

am visuals behind the scenes photo Sydney Video Production
  • 0423 069 268
  • hello@amvisuals.com.au
  • OFFICE 1A/9 Lyn Parade, Prestons NSW 2170, Australia

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