PrivacyPolicy.

AM Visuals ("we", "us", "our") is a Sydney-based corporate video production company operating at amvisuals.com.au. We take your privacy seriously and are committed to handling your personal information responsibly, transparently, and in accordance with your reasonable expectations.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices you have regarding your data. It applies to all information collected through our website, through any enquiry or booking you make with us, and through any ongoing client engagement.

Australia's primary privacy legislation is the Privacy Act 1988 (Cth), which establishes the 13 Australian Privacy Principles (APPs) governing how organisations handle personal information. The Act was most recently amended by the Privacy and Other Legislation Amendment Act 2024, which received Royal Assent on 10 December 2024 and introduced stronger enforcement, new transparency obligations, and a statutory tort for serious privacy invasions (effective June 2025).

While the Privacy Act formally applies to businesses with an annual turnover above $3 million AUD, AM Visuals voluntarily elects to comply with the Australian Privacy Principles as a matter of good practice and respect for the people we work with. We believe you deserve the same protections regardless of whether they are legally required of us.

We collect personal information only when it is reasonably necessary for our business functions. The types of information we may collect include the following.

We collect most of this information directly from you. In some cases we may receive information about you from third parties, such as referral partners or publicly available business directories, but only where this is relevant to providing our services.

We use personal information we collect for the following purposes:

• To respond promptly to your enquiries, quote requests, and questions about our services.
• To prepare and deliver video production proposals, creative briefs, and project scopes tailored to your business.
• To fulfil our contractual obligations and deliver the video production services you have engaged us for.
• To manage ongoing client relationships, including project updates, revision processes, and final delivery.
• To process invoices and manage billing for completed work.
• To improve our website, services, and client experience based on how people interact with our content.
• To send marketing communications such as service updates, new offerings, or relevant industry insights — but only if you have given us explicit consent to do so in accordance with the Spam Act 2003 (Cth). Every marketing email we send will include a clear, functional unsubscribe option and we will action opt-out requests promptly.
• To comply with our legal obligations under Australian law.

We treat your personal information with discretion. We do not sell, rent, or trade your information with anyone. We will not share your personal information with any third party without your consent, except in the following limited circumstances:

• Service providers. We work with trusted third-party providers to help us run our business. This includes website hosting, email marketing platforms, project management tools, accounting software, and our booking system. These providers are given access only to the information they need to perform their specific function, and they are contractually required to keep your information confidential and not use it for any other purpose.
• Analytics platforms. We use Google Analytics to understand website usage patterns. This data is aggregated and anonymous. No personally identifiable information is passed to Google through our analytics setup.
• Legal requirements. We may disclose your information if required to do so by Australian law, a court order, or a government authority. We will only do this to the extent required and will not go beyond what is legally necessary.
• Business transitions. In the unlikely event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We would notify you before your information is transferred and becomes subject to a different privacy policy.

We take the security of your personal information seriously and implement reasonable technical and organisational measures to protect it from unauthorised access, disclosure, alteration, loss, or destruction.

These measures include using encrypted connections (HTTPS) on our website, restricting access to personal information to authorised team members only, storing project files and client communications on secure cloud platforms, and regularly reviewing our security practices.

Despite our best efforts, no method of data transmission over the internet or electronic storage is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security. If you have reason to believe that your information has been compromised, please contact us immediately at hello@amvisuals.com.au.

The Notifiable Data Breaches (NDB) scheme under the Privacy Act formally applies to organisations covered by the Act (generally those with turnover above $3 million AUD). As a matter of voluntary best practice, AM Visuals commits to the same standard: in the event of a data breach that is likely to result in serious harm to any individual, we will notify affected individuals and, where appropriate, the Office of the Australian Information Commissioner (OAIC).

Our website uses cookies to improve your browsing experience, understand how visitors use our site, and deliver relevant content. A cookie is a small text file stored on your device by your browser when you visit a website.

You can choose to disable or delete cookies through your browser settings at any time. Please note that some features of our website may not function correctly without cookies enabled.

We may also embed third-party content on our website, including YouTube videos and booking widgets. These third parties may set their own cookies. We do not control or have access to these cookies. Please refer to the respective privacy policies of YouTube (Google) and our booking platform for more information.

In line with the Australian Privacy Principles, and as a matter of our voluntary commitment to best practice, you have the following rights in relation to your personal information:

• Access. Under APP 12, you have the right to request access to the personal information we hold about you. We will respond within a reasonable period, generally within 30 days. We will not charge an excessive fee for access requests and in most cases will provide access at no cost.
• Correction. Under APP 13, if you believe information we hold about you is inaccurate, out of date, incomplete, or misleading, you have the right to request a correction. We will take reasonable steps to action your request promptly.
• Request deletion or de-identification. While the Australian Privacy Act does not provide an absolute right to erasure (unlike the EU's GDPR), we will take reasonable steps to delete or de-identify personal information we no longer need for any lawful purpose, upon your request, unless we are legally required to retain it.
• Opt out of marketing. In accordance with the Spam Act 2003, you can withdraw consent for marketing communications at any time using the unsubscribe link in any email, or by contacting us directly. We will process opt-out requests immediately.
• Make a complaint. You may lodge a complaint with us if you believe we have mishandled your personal information. If you are unsatisfied with our response, you may escalate to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au. Note that from June 2025, the Privacy and Other Legislation Amendment Act 2024 provides individuals with a statutory tort for serious privacy invasions, which may be actionable in court.

To exercise any of the above rights, please contact us using the details in Section 09.

We review this Privacy Policy periodically and may update it to reflect changes in our practices, legal obligations, or the services we offer. Any changes will be effective immediately upon posting the updated policy to this page.

When we make material changes, we will update the "Last updated" date at the top of this page. For significant changes, we may also notify existing clients directly by email. We encourage you to check this page from time to time.

Your continued use of our website or services following any update to this policy constitutes your acknowledgement of the changes and your agreement to be bound by the revised terms.

If you have any questions, concerns, or requests regarding this Privacy Policy, the way we handle your personal information, or if you would like to exercise any of your rights, please do not hesitate to contact us. We take all privacy enquiries seriously and will respond promptly.

AM Visuals, Blacktown NSW 2148, Australia. If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner at oaic.gov.au.