A brand video is your most persuasive salesperson working around the clock. Before the first meeting, on your homepage, in every proposal. It sets the tone before you ever get on a call.
increase in conversion rates when a video is added to a landing page
longer visitors stay on pages that feature video compared to pages without
of people prefer to learn about a product or service by watching a video
Before a prospect ever speaks to you, they have already formed an opinion based on what they found on your website. A brand video is your chance to shape that first impression, make it human, and give them a reason to keep reading.
Talk strategy with us80% of your prospects have already shortlisted or eliminated you before they pick up the phone. A brand video on your homepage is often the deciding factor between getting the call and getting passed over.
The most effective use of a brand video is not just embedding it on your homepage. Sending it before a first meeting, including it in proposals, and linking it in email sequences can dramatically shorten your sales cycle.
Your website copy can describe your values. Video can show them. A 60 to 90 second brand video communicates your team's personality, your culture, and your client approach in a way that no amount of written content can replicate.
Most businesses in your space have the same website: services list, about page, contact form. A high-quality brand video immediately signals that you take your business seriously and are worth paying more for.
A brand video is not a one-use asset. Every touchpoint in your sales process is an opportunity to deploy it. Here is exactly where it earns its investment back.
Get a quoteThe highest-impact placement. Visitors who watch your homepage video stay twice as long and are significantly more likely to enquire.
Send it the day before a sales call. Prospects who have watched your brand video arrive at the meeting already warm, already familiar, already more inclined to say yes.
Embedding a brand video in your proposal sets you apart from every competitor who submitted a PDF. It reinforces why you are the right choice at exactly the moment the decision is being made.
A brand video pinned to your LinkedIn profile page converts profile visitors into leads. As a post, it consistently outperforms text and image content in reach and engagement.
Serving your brand video to warm audiences who have already visited your website is one of the most cost-effective ways to convert interest into enquiries.
Not all brand videos serve the same purpose. We help you identify the right format before we ever pick up a camera.
A 60 to 90 second overview of who you are, what you do, and why clients choose you. Lives above the fold on your homepage and works as the first thing a new visitor sees. The most versatile brand asset a business can own.
From $5,000Shows the people and environment behind your brand. Used primarily for recruitment, partnerships, and building trust with clients who want to know who they are actually working with. Especially effective for professional services.
From $5,000A focused video explaining a specific service, process, or product. Answers the question "how does this actually work?" before a prospect asks it. Reduces sales cycle length by pre-answering objections visually.
From $5,000The founder tells the origin story: why the business exists, what problem they set out to solve, and why they are uniquely placed to solve it. Highly effective for businesses where the founder is the brand and trust in the individual drives the sale.
From $5,000A cinematic tour of a completed home, display suite, or estate. Replaces the need for a physical inspection at the awareness stage and generates qualified leads who already know what they are buying before they enquire.
From $5,000Demonstrates a physical or digital product in its best light. Combines beauty shots with functional demonstration to make the product tangible for online buyers. Used across websites, ecommerce listings, and paid ads.
From $5,000We learn your business, your audience, and what you need the video to do. The message, tone, and structure are all decided here before creative begins.
Week 1Script or detailed brief written, reviewed, and approved by you. Location scouted, talent confirmed. Nothing goes to shoot until you are completely comfortable with the direction.
Week 1-2Broadcast-grade crew, cinema-quality lighting, directorial guidance. We make everyone comfortable on camera and capture everything needed in one efficient day.
Shoot dayFull-length version plus short-form cuts for LinkedIn, Instagram, and email. Captions included. Final files in every format you need, delivered on time every time.
As agreedWe advise on exactly where to deploy your video for maximum impact. A great brand video placed badly is a missed opportunity. We make sure it earns its investment.
Ongoing
Everything you need to know before starting a brand or website video project.
Book a Free 15-Min CallBrand and website video projects start from $5,000 AUD ex GST. That includes the strategy session, scripting, location scouting, a professional shoot day with full crew, editing, captions, and short-form cuts for social media. The final cost depends on location, number of shoot days, talent requirements, and how many deliverable formats you need. We provide a detailed quote before any work begins.
The sweet spot for a homepage brand video is 60 to 90 seconds. Long enough to tell a complete story and introduce the team, short enough to hold attention from cold visitors. We also cut a 15 to 30 second version for social media and paid ads, and a 2 to 3 minute version for your About page, proposals, or YouTube channel where the viewer is already engaged and willing to invest more time.
A brand video is told in your voice and introduces who you are, what you do, and why clients choose you. It is most effective at the middle of the funnel when a prospect is comparing you against competitors. A testimonial video is told in your client's voice and shows a real result. It is most effective at the bottom of the funnel when the prospect is ready to decide. Most businesses benefit from having both, they work together.
We write everything. After the strategy session, our team produces a script or detailed creative brief that you review and approve before the shoot. If you already have a script or a rough idea, we are happy to build from that. Either way, nothing goes to camera until you are completely comfortable with the direction and the message.
It depends on the type of video. A founder story or team video will include on-camera talent. A product showcase or display home walkthrough may not need anyone on camera at all. If you or your team are on camera, our director and pre-production briefing process ensures everyone arrives prepared and comfortable. Most people are surprised at how natural it feels on the day.
No. We deliver your video in web-optimised formats and advise on the best hosting method for your site. We recommend hosting on YouTube or Vimeo and embedding the player, which means the video loads from an external CDN rather than your server. This has no meaningful impact on your website's load speed and ensures the video plays reliably on every device and connection speed.
From briefing to final delivery, allow 3 to 4 weeks. Strategy and scripting takes a few days, pre-production and scheduling takes a week, and editing with revision rounds takes another 10 to 14 days. If you have a hard deadline such as a website launch, trade show, or investor meeting, tell us upfront and we will design the timeline around it.
Absolutely. Brand video is one of the best-performing formats in paid retargeting because it builds familiarity with warm audiences quickly. We produce versions in the right aspect ratios and lengths for Facebook, Instagram, LinkedIn, and YouTube pre-roll so you have everything you need to run ads immediately after delivery. We also advise on which audience and placement combinations give the best return for brand video specifically.
Tell us about your business and who you are trying to reach. We will come back within 1 business day with our thinking on the best approach.
Projects start from $5,000 AUD ex GST
Based in Blacktown, Sydney · We travel Australia-wide
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