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Podcast Production​

“Podcasters position themselves as thought leaders in their niche and develop an intimate connection with listeners”.

Viewers can retain 95% of a message when they watch it on video, compared to 10% when reading it in just text format.

About Podcast Production​

In today’s digital landscape, podcasts have emerged as a widely embraced medium for sharing information and entertainment on a global scale. However, the process of creating a successful podcast goes beyond mere recording and online posting.

Podcast production entails a series of meticulous steps, encompassing planning, scripting, recording, editing, and publishing. Each of these stages demands expertise, time, and unwavering attention to detail in order to deliver a captivating and top-notch final product.

Furthermore, incorporating seamless transitions, engaging introductions, and compelling storytelling techniques throughout the production process elevates the overall quality and resonance of the podcast, captivating listeners and leaving a lasting impression.

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Benefits of a podcast for your business​

Build brand awareness

A podcast allows you to connect with a new and growing audience who are interested in your topic or niche. By regularly creating valuable content, you can establish a loyal listener base that can help grow your brand and business.

Build brand Authority

Hosting a podcast can help establish you as an authority in your field. By sharing your knowledge, insights, and experiences with your listeners, you can build trust and credibility.

Increase traffic generation & Conversion

Podcasts can be a great way to generate leads and sales. By promoting your products or services on your podcast, you can attract new customers and increase your revenue.

Repurposable content

Repurposing your long form podcast to short form video content will help you drive traffic from your social media to your podcast also will ensure that you have a consistent flow of content to post.

How To Start a Podcast

Embarking on a podcasting journey is an exhilarating adventure, one that allows you to disseminate your passions and knowledge to a vast worldwide audience. Moreover, when armed with proper guidance, the process becomes even more gratifying

Concept & Strategy ​

To kickstart your podcast, begin by selecting a topic that ignites your passion and aligns with your expertise. Then, delve into comprehensive research to understand your target audience and identify their specific interests.

Structure

Incorporating a well-defined structure into your podcast is a crucial aspect of its creation. This not only keeps you on track but also ensures your content remains engaging and pertinent to captivate your audience.

Record & Film​

With your plan set, it's time to commence recording. Ensure you possess reliable audio and camera equipment, along with a serene recording environment. Once the episode is recorded, polish it through editing to achieve a refined and professional result.

Our Podcast Video Sample

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Frequently asked questions

Whilst you don’t require video for your podcast, we highly recommend it as you’ll be able to repurpose your the podcast videos to promote your podcast on social media. Once you finalise the podcast episode, cut the long form in to short form social media videos. Tip: New audience are more likely to watch your short form content before they decided to invest their time in the longer form podcast. 

The essential equipment for podcast are: 

  1. Mixer – Rode RODECaster Pro
  2. Microphones – Rode PodMic Dynamic Podcasting Microphones
  3. Headphones – Rode NTH-100 Professional Over-Ear Headphones
  4. Boom arms – Rode PSA1+ Professional Studio Arms (not essential)

The length of a podcast can vary depending on the topic and format. Some podcasts are as short as 10-15 minutes, while others can be over an hour long. Generally, podcasts that are too long may lose listeners’ attention, while those that are too short may not provide enough value.

Yes, using a hosting platform for your podcast is important to ensure that your episodes are easily accessible and available to your listeners. Hosting platforms such as Libsyn, Buzzsprout, and Podbean provide features such as distribution to major podcast directories and analytics to track your audience and engagement.

Yes, repurposing your podcast content can help increase your reach and engagement. You can create blog posts or articles based on your podcast episodes, turn them into videos or social media posts, or even create a book or course based on your podcast content.

While scripting your podcast episodes can help ensure that you cover all the necessary points, it can also make your podcast sound unnatural and scripted. Some podcasters prefer to use bullet points or an outline to guide their episodes, while others prefer to speak more spontaneously. Experiment with different approaches to find what works best for you.

The frequency of releasing new podcast episodes can vary depending on your niche, audience, and schedule. Some podcasts release new episodes daily, while others release them weekly or biweekly. It’s important to establish a consistent schedule that works for you and your listeners.

Partners

AM Visuals - Corporate Video Production Company Sydney
AM Visuals - Corporate Video Production Company Sydney
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Cheryl GilesCheryl Giles
08:47 10 Dec 22
Weve done about 3 projects with AM visuals now and will continue to do more. These guys make the work effortless, have been able to adapt and produce brilliant work even with the very fast paced environment we are in day to day. They have a great eye for producing excellent content, show up on time and do what they say they are going to do. Whats really great is you can tell the team what result you want and they work hard to make it real. The knowledge they have is great and they listen to feedback well and adapt accordingly. I look forward to completing more great projects with these guys.
Victor LagosVictor Lagos
03:47 24 Nov 22
Jay, Phuong and Jerome have been amazing with strategy, production and social media marketing for my new podcast. They are very professional and thorough.They know their stuff and they work great as a team.This is just the beginning, I know we will work together long term. Thanks again AM Visuals
Jayden KietJayden Kiet
00:43 23 Nov 22
The best of the best in the industry. I have been working with AM VISUALS for over 2 years now. What a team! The service they provide are simply amazing. Fast turn around and quality product. They will always tailor to your needs and listen to your request. They are truly experts in their field. I have explored and used many other companies before but after working with AM VISUALS, I’ve never looked back. They execute my vision but will bring their own taste to it. I’ve used them for my business and personal. Highly recommended.
Wally GebraelWally Gebrael
07:16 22 Nov 22
I met Jay from AM Visuals during filming of a podcast with another company. I was so impressed with the professionalism and experience of the team, that I invited Jay to provide several promotional videos for our company.I can not recommend AM Visuals highly enough. The quality of their work is exceptional, and the team are vey accommodating and just easy to work with.I would highly recommend them to anyone looking for any type of video production work.
PatrickPatrick
23:23 26 Aug 22
Phuong and Jay were awesome to work with. They guided me on my social media marketing strategies and produced awesome photo and video content for my business. Thanks boys for everything
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Video Production Sydney | Videographer | Production Company

am visuals behind the scenes photo Sydney Video Production
  • 0423 069 268
  • hello@amvisuals.com.au
  • OFFICE 1A/9 Lyn Parade, Prestons NSW 2170, Australia

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