SOCIAL MEDIA

Living My Way

AM Visuals collaborated with Living My Way, a leading non-profit, to create a powerful round table discussion video for International Day of Disability 2023. Featuring key voices from the disability community, this project highlighted daily challenges, advocacy efforts, and lived experiences. The moving, insightful video was shared across Instagram and the Living My Way website, increasing awareness and fostering public engagement.

Living My Way International Day of People With Disability Social Media Video Series

Project Overview

Living My Way partnered with AM Visuals to create a thought-provoking video for International Day of Disability 2023. The goal was to amplify disability voices, increase public understanding of the challenges faced by individuals with disabilities, and drive engagement with Living My Way’s mission.

Production Approach

AM Visuals took a story-driven approach, ensuring that the video captured raw, authentic conversations and delivered them in engaging, digestible formats. We created:

Round Table Discussion Video: A deep and insightful conversation featuring key members of the disability community.
Social Media Shorts: Bite-sized, impactful clips optimised for Instagram, ensuring wider reach and engagement.

By leveraging strategic distribution, we maximised the video’s visibility and impact, ensuring it resonated with both the disability community and the broader public.

Key Messages & Creative Elements

Authentic Storytelling: Capturing intimate, real conversations about disability experiences.
Advocacy & Awareness: Highlighting key issues to educate and inspire action.
Multi-Platform Distribution: Ensuring maximum reach through both website and social media channels.

Results & Impact

Increased awareness, with the video bringing disability community issues to the forefront.
Higher engagement, as the social media shorts resonated widely on Instagram.
Stronger advocacy impact, encouraging viewers to support and engage with Living My Way’s mission.

Living My Way

Living My Way International Day of People With Disability Social Media Video Series

Project Overview

Production Approach

Key Messages & Creative Elements

Results & Impact

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