SOCIAL MEDIA

Parker's Blinds and Curtains

AM Visuals partnered with Parker’s Blinds and Curtains to develop a high-impact social media video strategy that educates customers and showcases their premium blinds, curtains, shutters, and awnings. By focusing on Instagram-first content, we helped grow their online presence and lead generation, with some clips bringing in 5+ leads per day. Through behind-the-scenes insights and expert guidance, Parker’s social media now serves as a valuable resource for potential clients.

Parker's Blinds and Curtains Social Media Video Series

Project Overview

Parker’s Blinds and Curtains sought to boost their brand awareness on growing social media platforms. They wanted to educate customers about blinds, curtains, shutters, and awnings, while also showcasing client interactions, cost factors, and completed projects.

Production Approach

AM Visuals structured a content strategy that combined informative and highlight videos:

Educational Content: Grant and his team explaining different aspects of their services.
Behind-the-Scenes: Giving customers insight into the process and team dynamic.
Project Showcases: High-quality visuals of completed installations to build trust and credibility.
Since creating multi-platform content (YouTube, Shorts, Instagram, and Thumbnails) proved complex, we scaled down the approach to focus on Instagram, where we saw the highest success.

Key Messages & Creative Elements

Educational & Informative: Helping customers understand the buying and installation process.
Authentic & Engaging: Highlighting the close-knit team culture of Parker’s crew.
Platform-Specific Content: Tailoring video formats for maximum engagement on Instagram.

Results & Impact

Significant growth in social media engagement, with increased brand awareness.
Consistent lead generation, with some clips bringing in 5+ leads per day.
Established a strong content strategy, allowing for future expansion across platforms.

Parker's Blinds and Curtains