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Educational Video Production The Benefits of Using Educational Videos To Teach

Educational Video Production: The Benefits of Using Educational Videos To Teach

Educational videos provide a unique way to provide important resources to your audience; we discuss the benefits of teaching through video and the need for slick production.

Stephanie
  • January 16, 2025

Using educational videos as a training tool is good business. To succeed, you need an efficient team fully versed in your best practices, and the key to ensuring everyone is on the same page is instilling a high level of training and education. Whether you incorporate sound effects, animations, text overlays or music, educational training videos can improve memory retention by keeping the audience captive from start to finish.

Table of Contents

Why Use Videos For Teaching

Why Use Videos For Teaching?

Experts have found that visual learning is effective in improving comprehension and retention. Educational content that can be accessed anywhere and anytime for refresher training makes it more accessible to team members who need an update.

Creating engaging educational videos to train your staff will maximise their engagement and reduce the need for group sessions out of hours, improving your training standards while saving you money.

Videos can be used to cover the onboarding process and additional training, whether you want to focus on sales tactics, legal aspects of the job, or the how-to of the job.

Videos are also an effective sales tool, whether you create how-to videos to highlight the features and benefits of a new product or take a direct sales approach to sell a service.

The key to maximising the benefits of teaching through videos is to choose the right style of video for your purposes. While some businesses may prefer lecture-based videos, others prefer how-to demonstrations, explainer videos, or an interactive approach to check for understanding.

The Benefits of Teaching Through Video

The Benefits of Teaching Through Video

The reality of the modern world is that people are more likely to engage with videos than written text, but the benefits don’t end at engagement.

  1. Increase in knowledge retention.
  2. Supports different learning styles.
  3. You can reach an audience of one and replay the video as many times as you need to complete training sessions, reducing the need for a physical trainer to leave their job to handle training sessions. From a sales perspective, potential customers can revisit the video as often as they like.
  4. If there are issues with retention or a particularly challenging part of the training program, employees can revisit the video whenever they like.
  5. If an employee fails to perform, managers can easily set them up for additional training sessions without impacting their schedule.

Creating Effective Educational Videos

Creating Effective Educational Videos

When it comes to creating effective educational videos, there are five key elements.

The Objective

What do you want your employees to know by the end of the video?

The Structure

With a clear objective in mind, you can structure the content to outline your introduction, the topics you would like to cover, and the summation the trainer will deliver at the end.

The Script

With an outline in hand, you can write the full script to ensure the trainer hits on all the key points of training, whether you’re teaching a sales team a new tactic or explaining new safety regulations to a team of engineers.

The script is key to ensuring you cover every topic you need to and to keep the flow of the video engaging. There are different techniques to experiment with to increase engagement, but consider the audience and how they will respond to storytelling, relatable scenarios, or interactive questions if they need to pass a test on the content. Attention spans are shortening, so keep it concise.

Video and Audio Quality

It might not seem important to an educational video, but audio and video matter.

If you want to keep the audience engaged, the video needs to be high-quality and you don’t want to be undone by a shaky hand or low-quality image.

Audio is key to ensuring your message isn’t lost to muffled microphones or being drowned out by background music.

Lighting

The right lighting sets the tone and communicates the level of professionalism you’re trying to achieve. Whether you’re recording a series of educational videos to train a thousand employees or you’re using them to educate customers about the benefits of a product or service you provide.

How AM Visuals Can Help

At AM Visuals, we specialise in video production and have all the knowledge and equipment you need to get the job done right. We’ll work with you to storyboard your ideas and create compelling copy to film effective educational videos, whether onboarding new employees, carrying out refresher training, trying new methods to reach your students, or embarking on a how-to journey to boost your social media reach.
Whatever your plans, AM Visuals can help you execute them effectively. Get in touch with us today to learn more about what we offer.

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Educational Video Production FAQs

Educational videos improve learning outcomes by combining elements of visual and auditory, catering to different learning styles. The ability to break down complicated thoughts or complex ideas into easy-to-digest engaging content helps viewers retain the information.


The self-paced learning educational videos allow viewers to revisit key topics to reinforce them as needed.

If you want to create effective educational videos, then the most basic equipment you will need is a smartphone with a clear camera, a decent microphone, and good lighting. There are editing software packages for beginners that will get you started, and you will likely need different presentation tools to create the diagrams, visuals, or animations you want to support your key points.


The reality is that there’s more to video production than the average person knows and if you’re an expert in a topic and want to share it widely, you need to aim for higher levels of video production. Working with a professional video production team will ensure you create compelling content and produce high-quality videos to reach the masses.

You have to have a clear objective for your lesson and that will allow you to shape the content into a structure that works for the topic. By breaking learning down into manageable sections, and using storytelling and graphics, you can deliver compelling videos that keep viewers engaged from start to finish.


Consider the length of your videos; if you’re aiming for focused learning, they should be between five and 10 minutes. However, it also depends on your target audience and where you plan to market your educational videos. High production value will keep you on track and ensure you avoid distractions.

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