Seeing is Believing: The Power of Video in eLearning!

Comprehension

Videos allow learners to hear and see the material. According to a study cited by Forbes, viewers can retain 95% of a message when they watch it on video, compared to 10% when reading it in just text format. Even in the case of written text. With short videos accompanying the material, learning can also be reinforced. By providing both visual and auditory stimulation, learners comprehend complex topics more quickly and efficiently.

Accessibility

Videos can be an incredibly powerful tool for educating people. Regardless of their language, location, or situation. With the help of subtitling technology, videos can be easily translated into different languages and making them accessible to those from other countries, even for those with disabilities. Opening up opportunities for people to access learning materials that they may not have been able to access before.

Interactivity

Videos offer an interactive learning experience. The possibilities in videos can be endless. You can even incorporate animation to elaborate your point further, like in the case of the YouTube Channel Crash Course, or even add fun side activities like quizzes or fun facts like in Watcher’s Puppet History. This can help to keep learners engaged and make the learning process more engaging and enjoyable.

Scalability

Video can be used to scale learning materials to larger audiences. From educational videos to interviews with experts in the industry. Video provides an easy and cost-effective way for people to learn. Gone are the days, when people need to attend a certain event or series of events to learn from key members of the industry. Now through the power of video, whether it be an event recording or a tailored video, people can get access to valuable information that may not be accessible to them in the past.

In conclusion

Videos are a crucial component of our daily lives, and have become an integral part of education and learning. With the benefits of increased comprehension, accessibility, interactivity, and scalability, videos provide an effective and engaging way for learners to gain knowledge. With 43.4% of the global population looking to videos for online learning, and as technology continues to advance, videos in eLearning will only continue to grow!