Seeing is Believing: The Power of Video in eLearning!

Is eLearning more effective with videos?​
There is no question that videos are a constant presence in our lives. From our homes to stores and even through our everyday transportation. There is no wonder though, it has become a natural transition. With a lot of us growing up watching tv, and with the convenience of having powerful gadgets right in our pockets, we now spend an average of 100 minutes a day watching digital videos. With videos being this powerful, there is no wonder why video is now considered the number 1 source of information, for two-thirds of respondents in a recent study. But why are videos effective in engaging learners and facilitating learning?

Table of Contents


Videos allow learners to hear and see the material. According to a study cited by Forbes, viewers can retain 95% of a message when they watch it on video, compared to 10% when reading it in just text format. Even in the case of written text. With short videos accompanying the material, learning can also be reinforced. By providing both visual and auditory stimulation, learners comprehend complex topics more quickly and efficiently.


Videos can be an incredibly powerful tool for educating people. Regardless of their language, location, or situation. With the help of subtitling technology, videos can be easily translated into different languages and making them accessible to those from other countries, even for those with disabilities. Opening up opportunities for people to access learning materials that they may not have been able to access before.


Videos offer an interactive learning experience. The possibilities in videos can be endless. You can even incorporate animation to elaborate your point further, like in the case of the YouTube Channel Crash Course, or even add fun side activities like quizzes or fun facts like in Watcher’s Puppet History. This can help to keep learners engaged and make the learning process more engaging and enjoyable.


Video can be used to scale learning materials to larger audiences. From educational videos to interviews with experts in the industry. Video provides an easy and cost-effective way for people to learn. Gone are the days, when people need to attend a certain event or series of events to learn from key members of the industry. Now through the power of video, whether it be an event recording or a tailored video, people can get access to valuable information that may not be accessible to them in the past.

In conclusion

Videos are a crucial component of our daily lives, and have become an integral part of education and learning. With the benefits of increased comprehension, accessibility, interactivity, and scalability, videos provide an effective and engaging way for learners to gain knowledge. With 43.4% of the global population looking to videos for online learning, and as technology continues to advance, videos in eLearning will only continue to grow!

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eLearning FAQs

eLearning with video goes beyond static text and images. Videos engage learners visually and auditorily, boosting information retention and understanding. They can demonstrate complex processes, showcase real-world applications, and create a more immersive learning experience.

Start simple! Utilize screen recording tools to create basic tutorials or leverage free online editing software to compile video clips with voice narration.

Absolutely! Ensure your videos include closed captions and transcripts to cater to learners with hearing impairments. Consider offering alternative text descriptions for visuals to enhance accessibility for learners with visual impairments.

Absolutely! You don’t need Hollywood-level productions. Utilize explainer video creation tools or animation software that allows you to create high-quality videos without a huge budget.

Strategically place videos throughout your course modules. Use them to introduce new concepts, break down complex topics, and provide real-world examples. Consider adding knowledge checks or quizzes after video segments to solidify learning.

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