The Importance of Video Content on Social Media

Knowing what to post can be difficult, but the importance of video content on social media and listening to data and your followers can help shape your strategy.​

If you’re a business owner, I’m sure you already know that you need to be on social media, but understanding the importance of video content on social media can help you plan consistent and effective content. Generating content that works can be a challenge, especially when running a business is already tough. You might even be thinking if I should have my business details on social media, why go through the hassle of planning consistent content? But, rest assured, you are not alone in this dilemma.

But the thing is having the right content online is what will help potential customers connect to you. The biggest advice we can give you is to focus on the importance of video content on social media for your business.

Videos are the most effective form of content. They can easily be consumed, and watching a video is less demanding than reading a long-written thought piece on socials. Aside from these, there are even more reasons why videos are the most significant content you can post right now:

Table of Contents

1. Video content on social media dominates the space.

With TikTok, YouTube shorts, IG reels, and FB reels, we all find ourselves scrolling through snackable video content for hours.

2. Video content on your social media can help build trust.

When someone talks to us it feels a lot more personal than just reading a long text. We relate to the voice, to the eye contact, and to seeing who runs the business.

3. Video content on your social media can grab viewers’ attention.

Simply put we prefer moving pictures to static images, when we are scrolling through our feeds, videos get us to stop and stay on the post.

Another plus is that videos are very shareable, they can widen your reach even more.

There are also many sustainable options for you to have a huge chunk of video content ready to be posted, like:

  1. Tutorials or How to Videos
  2. Product Demonstrations
  3. Webinars
  4. Testimonials
  5. Interviews
  6. Industry Updates
  7. Podcasts
  8. Behind the Scenes
  9. Day-To-Day Vlog

Setting a day for shooting your video content can result in weeks’ worth of videos for your business socials so if you’re looking for a way to stay top of mind to attract potential clients, whip out your phone and start recording. In today’s social media-driven world, keeping your name at the top of people’s minds is important.

Leverage your knowledge and create content that can truly connect with your potential customers!

Contact AM Visuals to learn more about our social media video services. 

Ready to stop telling and start showing?

Contact us today and let’s bring your vision to the screen!

Video Content on Social Media FAQs

People are wired for visuals! Video content on social media is processed faster and retained better than text or images. It captures attention, boosts engagement, and allows you to tell your brand story in a dynamic and memorable way.

It doesn’t have to be! There are ways to create engaging video content on social media even with limited resources. Explore user-friendly editing tools, leverage user-generated content, or consider shorter video formats like Instagram Reels or TikTok clips.

Attention spans online are short. Keep it concise! Aim for social media videos under 2 minutes to maximize engagement. Some platforms favor even shorter formats like Instagram Stories or TikTok videos.

Almost all social media platforms prioritize video content! Explore video features on Facebook, Instagram, YouTube, Twitter, LinkedIn, and TikTok. Tailor your video content to each platform’s specific audience and format requirements.

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