Vlog Your Way to a Successful Online Presence Through Video Production

If you've entered the wide world of vlogging, you know how challenging it can be. We talk about how your video production can help you build a successful online presence.

Stephanie

Vlogging has grown in popularity over the years and today, it provides a platform you can leverage to build a successful online presence. Whether you’re a business owner trying to establish your personal brand or a business looking to utilise vlogs to sell a product or service, you can capture a global audience with your expertise, passion, products, or stories about your services.

By creating high-quality vlogs, you can establish yourself as a titan of your industry.

You might think it’s as easy as aiming and pressing record, but there’s a lot more to vlogging than you might think. It requires a level of video production standards that many people don’t have access to on day one of their vlogging journey. You probably have plenty of ideas about what to share, it’s the how that slows you down, so let AM Visuals help.

Why Vlogging Is Essential

A vlog is a blog in video form, and it can cover anything you want to talk about, whether you’re looking to engage potential customers about a new product or service coming their way or you want to establish yourself as an expert in an industry, area, or topic.

It puts a real face to a brand, service, or product, establishing a more genuine connection with the people who consume the content. It’s why actors use vlogs to engage with their fans and answer questions and it’s why scientists use TikTok to explain more complex subjects.

If you want to establish a solid online presence, vlogging is going to be an essential part of driving engagement. More than 50% of internet users spend 16 hours of their week consuming online videos and more than 80% of people would rather watch a video than read a blog. Videos are more likely to be shared, which means your message will spread further than a blog post would.

By vlogging, you are establishing an emotional connection with your audience and setting yourself up as a relatable person rather than just a brand. You can showcase your personality, and be authentic, and if you get it right, you could transform a vlog into a global brand.

Getting Started

If the goal is to establish a successful online presence, you need to consider what comes with that. Is it about building a following, developing a brand, monetising content, or a combination of all three? When you know your goal, you can define your niche and this is how most successful vloggers capture an audience. They are passionate about their niche and it shows. Australia’s most famous vloggers include lifestyle and fashion vlogger Chloe Ting, CKN who focuses on toys, HowToBasic for recipes, and LazarBea, who creates entertainment videos around gaming. Other popular niches include tech, finance, beauty, and music. If you can incorporate these into your brand, you might just be the next MrBeast.

Once that’s settled, you can create a content calendar to keep momentum, audiences enjoy a predictable schedule.

As a business owner, you can use vlogs to communicate important information to your customers, whether it’s covering frequently asked questions, offering tutorials, or as a way of building trust. It’s something even smaller businesses can leverage to establish themselves in the industry.

What about a business owner who is trying to build a personal brand? Showcase your knowledge and use that to establish yourself as an expert in your field.

Engage Your Audience

As important as it is to post regularly if you want to engage and establish a loyal audience, it’s also important to be authentic. It’s okay to get vulnerable with viewers if that’s what works, but be relatable. Interaction also tends to drive engagement, so reply to comments and use your videos to ask questions that encourage more comments. You can also respond to comments and questions in your next video.

Posting frequency depends on your niche. An off-the-cuff style of video can be made more frequently than a niche that requires research. Don’t commit to three videos a week when one every two weeks is more realistic. The key is consistency.

Don’t forget to consider your video production value – while viewers may forgive hiccups in the first few episodes, they will check out if things don’t improve. You might not have the budget to spend big on the best equipment, but you could quickly establish yourself by using a professional video production crew to increase the quality of your vlogs. Using experts who know how to light and set up audio for an effective production will automatically establish you as a serious player.

How AM Visuals Can Help

If you want to hit the ground running, employing a video production company to film a batch of vlogs is something to consider. Not only does AM Visuals have all the necessary equipment and skills to produce high-quality vlogs, but we can also offer guidance on putting together compelling content, writing scripts, and storyboarding. Contact us today to learn more!

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Website Video FAQs

How do I choose my niche?

What are your biggest passions? What are you an expert in? You might be surprised by how many people share your passion, so don’t be afraid to lean into what you love. If your niche happens to be a popular one, that’s okay – do a bit of research into successful channels and look for an angle that will set you apart.

What equipment do I need?

If you’re a beginner, you need editing software, a crystal clear microphone, a ring light, and a high-quality smartphone on a tripod. You can upgrade your equipment as you find success, but most people recognise a small channel when they see it and are willing to accept a lower standard of quality if the content is great.

How do I grow my audience?

Post regularly, use eye-catching thumbnails, SEO-friendly phrases and keywords, and attention-grabbing titles, interact with the audience and commenters, and cross-promote your content across social media.

Once you build an audience, you can look into affiliate marketing and sponsorships, but in the meantime – monetise your channel through ad revenue.

Vlog Your Way to a Successful Online Presence Through Video Production

Table of Contents

Why Vlogging Is Essential

Getting Started

Engage Your Audience

How AM Visuals Can Help

Ready to stop telling and start showing?

Website Video FAQs

How do I choose my niche?

What equipment do I need?

How do I grow my audience?

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