EVENT COVERAGE

Blacktown Council

AM Visuals partnered with Blacktown City Council to establish a strong social media presence, capturing the energy and diversity of the city’s festivals and events. By filming in both landscape and vertical formats, we ensured high-quality, platform-specific content that maximised audience engagement. This project played a pivotal role in kickstarting the council’s video content strategy, setting them up for long-term success.

Blacktown City Council Event Video Coverage Series

Project Overview

Blacktown City Council sought to expand its social media presence by producing engaging event coverage for TikTok, YouTube, and Instagram. AM Visuals was tasked with capturing festival highlights, showcasing performances, stalls, rides, and community engagement.

Production Approach

To deliver high-quality social media content, AM Visuals:

Shot in both landscape and vertical formats, ensuring optimal quality across platforms.
Provided event highlights that captured the vibrancy of Blacktown’s festivals.
Worked autonomously, with BCC trusting our creative decisions for content delivery.

Key Messages & Creative Elements

Community Engagement: Showcasing the people, performances, and cultural diversity of Blacktown.
Optimised Content Formats: Filming separately for landscape (YouTube) and vertical (TikTok, Instagram) rather than repurposing footage.
Authentic Storytelling: Highlighting the unique elements that made each event special.

Results & Impact

Helped launch Blacktown City Council’s video content strategy, enabling them to create consistent social media content.
Increased engagement on social platforms by delivering high-quality, immersive event footage.
Provided long-term value, as BCC continues to create content using the foundation we built.

Blacktown Council

Blacktown City Council Event Video Coverage Series

Project Overview

Production Approach

Key Messages & Creative Elements

Results & Impact

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