AM Visuals Video Production Services

Product Video Production

About Product Video Production

Picture this: you’ve poured your heart and soul into creating an exceptional product, and now it’s time to let the world know about it! But how do you capture the essence of your innovation and present it in a way that captivates your audience?

Enter Product Video Production – a way to showcase your masterpiece to the world in a way that will leave everyone mesmerized.

But what is it? Product video production refers to the process of creating videos that showcase and promote a specific product or service. These videos are designed to effectively communicate the features, benefits, and value of the product to potential customers, ultimately driving sales and increasing brand awareness. Product videos can take various forms, including commercials, explainer videos, demos, reviews, and testimonials.

Let’s transform your product today!

Benefits of a Product Video for Your Business

Better Engagement

Product videos have a higher engagement rate compared to text or images, capturing the viewer's attention and delivering information in a more compelling way.

Enhanced Understanding

Product videos can demonstrate how the product works, its features, and benefits more effectively than static images or written descriptions.

Increased Sales

Well-produced product videos can influence potential customers to make a purchase, boosting sales and conversions.

Improved Brand Awareness

Engaging product videos can help increase brand visibility and recognition, making the product and the brand more memorable to the audience.

89%

Up to 89% of people have been convinced to buy a product or service after watching a video.

89%

of consumers want to see more videos from brands in 2024

44%

When asked how they’d like to learn about a product or service, 44% say they’d most like to watch a short video.

How to Create a Product video

Creating a captivating product video is like painting a vibrant canvas that draws in your audience and leaves a lasting impression.

Define Your Objective

Start by envisioning the story you want to tell through the product video. Is it a thrilling adventure unveiling a new product, a mesmerizing showcase of its benefits, or an emotional journey that connects with your audience on a deeper level?

Prepare and Capture Footage

Choose a location that complements your product’s essence. Meticulously arrange the lighting, colours, and background to create a visual symphony that resonates, and encourages your actors to showcase the product in a way that evokes a strong emotional response from the audience.

Editing and Post-Production

Use video editing software to trim and arrange your footage, add transitions, insert graphics, and incorporate the voiceover or music. Optimize the pacing to keep viewers engaged throughout the video. Additionally, you can overlay text to highlight key features or display important messages.

PRICING

STARTS AT

$4,000

ex GST

What Our Clients Say

See what our satisfied clients have to say about their experience working with our video production team. From concept to completion, we’re dedicated to exceeding expectations and delivering impactful stories that resonate with your audience.

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Ready to stop telling and start showing?

Frequently asked questions

What kinds of product videos do you create, and how do I know which one is right for me?

We create a wide range of product videos depending on your goals, brand personality, and where the video will be used. This includes clean, high-quality studio shoots that highlight the product in detail, lifestyle videos that show your product being used in real-life settings, ecommerce demo videos, explainer-style how-tos, unboxing videos, and short, snappy content for social media.

If you’re unsure which type of video is the best fit, that’s where we come in. During our initial chat, we’ll ask a few key questions about your product, audience, and how you plan to use the content. From there, we’ll recommend a creative approach that’s aligned with your goals—whether that’s driving sales, raising awareness, or simply showing off how great your product looks in action.

Can you help with everything from scripting to shooting and editing the product video?

Yes, we offer a full-service experience from start to finish. You don’t need to come to us with a fully fleshed-out concept—we’re more than happy to help you shape it. We can help write a compelling script, build a visual storyboard, source the perfect location, arrange talent if needed, and bring it all together on shoot day. After filming, we’ll handle all the editing, colour grading, sound design, and anything else that’s needed to make the final video look and feel professional.

Whether you want a high-energy product teaser for social media or a more detailed explainer for your website, we’ll guide the creative process and take care of all the heavy lifting so you can focus on your product and business.

Do you create product videos for ecommerce and social media platforms?

Absolutely. We know that product videos serve different purposes depending on where they’re going. For ecommerce, we often focus on clarity—highlighting features, showing different angles, and helping customers understand exactly what they’re getting. These are especially great for online stores like Shopify, WooCommerce, Amazon, or Etsy.

For social media, the vibe is a bit different. These videos need to grab attention quickly and hold it—so we often go for shorter edits, punchy visuals, engaging music, and maybe even a bit of storytelling or humour depending on your brand tone. Whether you’re posting on Instagram, TikTok, Facebook, or LinkedIn, we’ll format your video to suit the platform and maximise its impact.

How long does it take to produce a product video from start to finish?

The timeline can vary depending on the type of video and the complexity of the shoot. A simple product video shot in-studio might take just a few days from filming to delivery, while something more detailed—like a lifestyle shoot with multiple scenes, locations, or actors—might take a couple of weeks or more.

That said, we’re all about clear communication, so we’ll chat through the timeline upfront and let you know what to expect. If you’re working toward a deadline (say, a product launch or a campaign drop), let us know early and we’ll do everything we can to make it happen on time—without cutting corners on quality.

What do you need from me to get started with a product video?

To get the ball rolling, we’ll just need a bit of info about your product and what you want the video to achieve. It helps to know where the video will live (website, social, online store, etc.), who your target audience is, and if there’s any specific messaging or branding you want us to follow.

Once we’ve got that, we can handle the creative direction or collaborate with you if you’ve already got a vision. Of course, we’ll also need the product itself (either delivered to our studio or available on-site for location shoots), and if you have any inspiration examples or existing content, feel free to share that too. From there, we’ll take care of the rest and keep you updated throughout the process.