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WEBSITE VIDEO
AM Visuals collaborated with Coutts Legal to create a culture and promotional video aimed at attracting new legal talent to their expanding firm. The culture video provided an inside look into the firm’s female-led workplace, highlighting career growth, inclusivity, and employee experiences. The promotional video, styled with high-energy visuals, delivered a strong call to action for potential recruits. By crafting engaging and authentic content, we helped Coutts Legal enhance their brand presence and connect with prospective candidates.
Coutts Legal, a female-led law firm, aimed to enhance their recruitment efforts through video storytelling. They needed a culture video to authentically showcase their workplace and a promotional video with a strong call to action to attract new legal talent. The goal was to provide transparency into the firm’s culture, demonstrate career growth opportunities, and highlight the firm’s unique commitment to female lawyers.
To capture the essence of Coutts Legal’s work environment, AM Visuals adopted a dual-content approach:
Challenge: Coutts Legal had no prior video content, which impacted their credibility in digital recruitment efforts.
Solution: AM Visuals overshot interview content, allowing the firm to repurpose material into multiple social media clips, strengthening their online presence and employer branding.
The final videos were well received, with Coutts Legal using the additional footage for extended social media engagement. The combined impact of the culture, promotional, and social media videos provided greater transparency into the firm’s work environment, helping attract prospective employees and establish a stronger employer brand.
Contact us today and let’s bring your vision to the screen!
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