Some say a picture says a thousand words, but what about videos? I was recently on a website looking for some information about a service provider. As I clicked on the website, I was greeted with a screen full of text. Automatically, without thinking, my lazy mind scrolled straight down looking for a video that would explain what this business was about. To my surprise, I didn’t find what I was looking for and ended up clicking off the page without reading anything.
And this isn’t just me, a lot of us have gone from simply skimming pages to relying on videos to give us the information we need. This is because our brain is wired to process video more effectively than text; aside from that, we are used to being fed information immediately that text isn’t enough anymore.
Knowing this, it baffles me why some businesses out there don’t just take the body of text they’ve worked so hard on writing and make it a video. Don’t take it just from me and my habits, there are tons of reasons why videos are much more effective than texts for businesses:
When you watch a video, not only are you processing visual information, but you’re also engaging your sense of hearing. This multisensory experience makes videos even more effective than text or images alone. Videos give your audience a richer, more immersive experience that will stick with them long after they’ve finished watching
With technology evolving every day, so does automation. Everything is starting to feel impersonal and bot-like. Videos help with that dilemma. With videos, your potential customers see your face, connect with your personality, and resonate with your voice, eventually creating a personal connection. It can be used to speak directly with your prospects and provides a human connection that texts cannot do anymore.
We love sharing videos because they’re entertaining and informative. A well-made video can quickly reach hundreds organically, giving your business free exposure to a wide audience. Yes, text posts and images are certainly shareable, but the same impact on potential customers as videos can.
People have become more creative nowadays, no longer are videos limited to high-cost marketing executions. These days business owners can leverage videos for making sales, helping with customer service, and even internal communication. There is no denying that videos are such a flexible and powerful tool that can help you make an impact and connect with your potential customers.
According to research from 3M Corporation, our brains can process visuals 60,000 times faster than text! Chances are – a potential customer will take away much more from a 2-minute video compared to reading two minutes of text. Not only is video content more entertaining but it’s also easier to comprehend the information when it’s in this digital format.
Videos are the most effective form of content. When we watch video content, we become more open and available to absorb the sights and sounds of the video marketing piece. You’ve done all the hard work of thinking about the content and writing it out, which in my opinion is the hardest part. Why not film it and put it out there to gain more reach?
Event videos are popular to promote business, enhance marketing campaigns, and share event experiences – provided you have the right video team.
Your video style selection should reflect your brand’s personality, values, and target audience.
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They sure are! The engaging nature of videos keeps viewers focused. Information is presented in digestible chunks with visuals and audio cues to guide comprehension. This makes videos ideal for audiences with shorter attention spans or those who prefer a more dynamic learning experience.
While some videos are longer, many are designed for quick consumption. Videos can deliver information in a concise and engaging way, often within a shorter timeframe than someone would spend reading an equivalent text piece.
Many video platforms offer features like chapters or timestamps to allow viewers to navigate to specific sections of interest. Additionally, captions and transcripts can be used to search for keywords within the video content.
Videos can be incredibly persuasive. Seeing real people, product demonstrations, and customer testimonials can be far more convincing than simply reading sales copy. Videos can build trust and credibility, ultimately influencing purchasing decisions.
Consider your goals and target audience. If you need to convey complex information, text might be suitable with visuals for support. However, if your aim is to engage, tell a story, or evoke emotion, video is likely the more effective choice.
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