If you’re a business owner, chances are you’ve heard about and are curious about content marketing. But what is it, how is it different from regular marketing, and what are the benefits of video content marketing?
Let’s start with how it differs from traditional marketing. In simple terms, traditional marketing is when you go to where people are, while content marketing is when people come to you to get the information they are looking for.
Although we don’t discount the power that traditional marketing still holds, we can’t deny that content marketing has now a steady place in today’s marketing landscape, because content marketing is when you create materials or “content” for a service, product, or business. This is to attract attention to the brand without overtly or explicitly promoting it. Before the rise of digital platforms, this could mean in-store/ in-office content like informative pamphlets or posters. But in the age of online content, this also now involves videos, social media posts, and blogs.
Now, this has further evolved. According to a 2022 study by Wyzowl, audiences are spending an average of 19 hours a week watching videos online. Before, people just focus on the written word to drive people, but now video content is the most powerful of them all. Businesses are now seeing benefits of video content marketing.
So, the question is should you focus on video content for your business?
Gone are the days when we are just simply fed information, as we hold powerful tools in our hands, we take hunting down information in a more direct approach. When we search for a business that helps with our problems, we just whip out our phone and search for it. So having all the helpful information they need in bite-sized video increments on your online platforms helps not just your business, but immediately answers their questions as well.
When you produce quality video content, people begin to see you as an expert in your field. And when people see you as an expert, they’re more likely to go to you when they need what you are offering. Quality content shows that you know what you’re talking about and that you’re keeping up with the latest trends. This, in turn, will help build trust with potential customers.
Video content marketing is a great way to start a conversation about your brand. When you produce quality content, people will share it with their network of friends and family, and what’s more shareable nowadays than videos? This word-of-mouth marketing is incredibly powerful because it’s coming from a trusted source (i.e., someone the person knows and trusts)
In the 2022 Marketing Statistics Research by Hubspot, more than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads. Search engine algorithms are constantly changing, but one thing remains constant: quality content helps your website rank higher in search results. And the number one method nowadays is using videos to drive it up. When your website ranks higher, more people will see it—and that means more potential customers for your business.
Quality video content is one of the best ways to drive traffic to your website. When people see relevant and helpful information on your site, they’re more likely to visit again—and they may even tell their friends about it.
As a business owner, you need to have a way for people to find value in your product or service. By producing quality content, you can establish yourself as an authority in your industry, get people talking about your brand, and even generate leads and sales. You can’t deny the benefits of video content marketing for your business.
Want to learn more? Reach out to the team at AM Visuals to see how we can help you with your content marketing needs.
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Absolutely! Video is a powerful tool that can significantly enhance your content marketing strategy. Videos capture attention, boost engagement, and communicate information more effectively than text alone. This can help you achieve various marketing goals, from brand awareness to lead generation and sales.
Video content marketing is surprisingly versatile! There are formats to suit any industry. Consider explainer videos to showcase your services, customer testimonials to build trust, or interview-based content to share industry insights.
Creating high-quality videos doesn’t have to break the bank. Explore online editing tools, leverage user-generated content, or consider collaborating with video production agencies for bigger projects.
Many online analytics tools track key metrics for video content marketing. Focus on video views, engagement (likes, comments, shares), click-through rates on calls to action within your videos, and website traffic generated from your videos. Analyze this data to understand what resonates with your audience and refine your video marketing strategy for optimal results.
This depends on your comfort level and budget. If you have basic videography skills and editing tools, you can start with simpler videos. However, for more complex productions, hiring a professional videographer can ensure high-quality content that delivers a stronger return on investment.
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