In today’s digital age, video content has become a powerful tool for businesses to reach their target audience and promote their products or services. And with a staggering 2 billion monthly active users, YouTube stands tall as the second-largest search engine globally. But the question is, should you create a business YouTube channel?
YouTube is the second-largest search engine in the world, with billions of monthly active users. According to a study conducted by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. By creating a YouTube channel for your business, you can tap into this massive audience and significantly increase your brand visibility. When potential customers search for relevant keywords related to your industry or niche, having a presence on YouTube can help your business appear in their search results, exposing your brand to a wider audience.
Video content is highly engaging and can capture viewers’ attention more effectively than text-based content alone. According to Wyzowl Research, 54% of consumers want to see more video content from brands they support. By opening a business YouTube channel, you can connect with your target audience on a more personal level. You can showcase what your company or product has to offer, while also providing them an insight to the behind-the-scenes of the business. This level of customer engagement can foster a sense of loyalty and trust, ultimately leading to more conversions and long-term customer relationships.
As a business, having a YouTube channel provides you with an ideal platform to showcase your services and demonstrate your expertise in the field. According to a survey by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. By consistently delivering valuable and informative content, you can establish yourself as a go-to resource within the industry and attract potential clients who are looking for your product or the services you offer.
While opening a business YouTube channel offers numerous benefits, it’s important to consider certain factors before diving in. Let’s explore some key considerations:
Maintaining a successful YouTube channel requires time, effort, and resources. You’ll need to allocate resources for video production, editing, and promotion. Additionally, consistency is crucial in building a loyal subscriber base, so you should be prepared to regularly produce and upload high-quality content. According to a survey by 50Wheel, a significant number of businesses spend their marketing budget on video production. Assess your team’s capacity and ensure you can commit to the necessary time and resources before embarking on this endeavour.
To stand out in the competitive YouTube landscape, you’ll need a well-defined content strategy. Consider what type of videos will resonate with your target audience and align with your business goals. Are you planning to create educational tutorials, behind-the-scenes vlogs, client testimonials, or industry insights? Understanding your target audience’s preferences will help you tailor your content to their needs and interests, increasing the chances of engagement and success. According to a study by Think with Google, 70% of YouTube viewers watch videos for help with a problem they’re having in their hobby, studies, or job.
To maximise the visibility of your YouTube channel and videos, you’ll need to implement effective SEO strategies. This involves optimising your video titles, descriptions, tags, and thumbnails with relevant keywords. According to a study by Backlinko, the average length of a video ranking on the first page of YouTube search results is 14 minutes and 50 seconds. Conduct keyword research to identify popular search terms within your industry and incorporate them naturally into your video content. Utilise tools like Google Trends to understand the search volume and competition for specific keywords.
Once your YouTube channel is up and running, it’s crucial to analyse metrics and track the performance of your videos. YouTube Analytics provides valuable insights such as watch time, audience demographics, traffic sources, and engagement metrics. By monitoring these metrics, you can identify trends, understand what resonates with your audience, and make data-driven decisions to improve the performance of your videos. According to a study by HubSpot, video-savvy marketers experience a staggering 49% faster revenue growth compared to their non-video counterparts.
Opening a business YouTube channel can be a valuable addition to your marketing strategy, however, it’s essential to consider all the things that go into maintaining it to ensure long-term success. Reach out to the AM Visuals team today to see how we can help you transform your YouTube channel.
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YouTube boasts a massive audience, and video content is highly engaging. If you can create valuable, informative videos relevant to your target audience, a YouTube channel can boost brand awareness, generate leads, and drive sales.
While the ideal frequency depends on your resources, aim for at least one video per month to maintain momentum and keep your audience engaged.
Share your videos on social media, embed them on your website, and consider paid advertising to reach a wider audience.
Track key metrics! Monitor video views, watch time, audience demographics, engagement (likes, comments, shares), and click-through rates on calls to action within your videos. Use this data to understand what resonates with your audience and refine your content strategy.
Consider other video platforms like Vimeo or explore shorter video formats like Instagram Reels or TikTok to reach your target audience.
There’s no pressure! You can always pause or remove your channel if it doesn’t align with your overall marketing strategy.
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