Not Just a Camera: Key Considerations for Choosing a Video Production Agency
There are a few key considerations when choosing a video production company in Sydney, beyond the fancy camera gear or their editing skills.
Experience and Expertise
Podcast Experience
Does the advertising video production agency have documented experience with podcast video production? Do any of their company reviews talk about how the company aided the client in producing video for a podcast? Look for these reviews when considering companies offering video production in Sydney.
Additionally, you’ll want to ensure that these companies understand the difference between producing video for podcasts and regular video work. Podcasts (and their videos) need to have a synchronicity to them. An ebb and flow that keeps the audience engaged. The audio and video have to match exactly, otherwise the audience will be turned off by the poor production quality.
Industry Knowledge
Modern podcasting is an industry all by itself, and having the knowledge of how the industry works and why people keep listening to podcasts is a necessary prerequisite for any video production company offering their services to podcasters. Additionally, consider video production companies that cater to the specific niche that your podcast is about. They’ll bring that knowledge and passion for the industry to the table in their work.
Portfolio Review
Finally, any video production company worth their salt has a carefully curated and widely available portfolio of work that they should be ready to share with you at a moment’s notice. If their portfolio is poorly put together, or non-existent, you’re likely dealing with an amateur. While we all have to start somewhere, you should only consider seasoned professionals for your vodcasting projects.
Communication and Collaboration
Look for an agency that is genuinely passionate about your project and insists on collaborating with you to bring that project to life. Some video production companies tend to take the ball out of the client’s court and do all the work for them. This is not ideal in a video production agency where the focus should be on elevating their client’s work, brand or business.
Consistent communication leads to fruitful collaboration. Ensure that the video production agencies you’re interviewing for the role are communicating with you and share your enthusiasm.
Budget and Value
The video production agency should have a clear and easy to understand pricing structure that details their deliverables and your expenses in a detailed fashion. This should also include any extra fees for things like additional editing, equipment, or other unforeseen circumstances.
You shouldn’t just choose the cheapest video production service that you can find in Sydney. Instead, carefully examine each pricing model and go with the one that best suits your needs while providing value for your money.
Location and Accessibility
Your video production company of choice should be happy to meet with you in-person when possible. While it’s not necessary in the digital age, the company should be willing to meet with you on your terms. Everything in business is better discussed in-person!
One important aspect of your video production company of choice is what time zone they’re in! Choose one that aligns with your time zone, if you have to work with them remotely. A Sydney video production company will be in the GMT-7 time zone.
