Explainer Video Production

People as high as 96% have watched an explainer video to learn more about a product or a service.

Viewers have claimed that they are able to retain up to 95% of a message when they get it from a video

About Explainer Video Production

Explainer videos are typically short-form videos created to help potential customers or even existing customers understand your product or service better. Moreover, these videos usually explain certain aspects of the process, guiding the viewers to not just see the various features of what your business is offering but also the use cases they may need it for.

In today’s digital landscape, where attention spans are shorter, explainer videos have become a valuable tool for businesses to communicate their message effectively. As videos are more effective than text alone, it’s no surprise that 45% of marketers who use video marketing in their strategy have an explainer video prominently displayed on their website.

By utilising explainer videos, businesses can provide a visually engaging and concise overview of their offerings, capturing the attention of potential customers and enhancing their understanding of the product or service. This not only helps in building trust but also increases the chances of converting leads into customers.

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AM Visuals BTS behind the scenes video shoot photos masterclass video production
AM Visuals BTS behind the scenes video shoot photos masterclass video production

Benefits of an Explainer Video for your business

Can Save you Resources

Having an easy-to-access video explainer, in addition, will save yourself time and manpower, as you won't need actual people to explain over and over again to different customers.

Attention Grabbing

A video is a great way to get people to stop scrolling. Consequently, this leads to better message retention as well.

Higher sales

In today's consumer landscape, there is a prevailing inclination among individuals to thoroughly delve into a product by examining explanations and testimonials. This allows them to gain a comprehensive understanding of what they can expect to receive upon making a purchasing decision.


Up to 89% of people have been convinced to buy a product or service after watching a video.


91% people say that they want to get to know brands more through videos online.

17 Hrs

People now spend on average 17 hours watching video content on socials per week.

How to Create
an Explainer video

Videos aren’t as easy to make, especially if you are a business. It is important to know what your audience finds valuable in order to attract their attention.

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The key to a good explanation video is to know what your audience wants to see. You can make all the explainer videos you want for all the various features you offer, but start with the most pressing questions from your customers. Remember the goal is to, 1 help your customers get the answer they are looking for, and 2 to help you in saving time and resources.

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Video production goes through many steps, like the planning stage, the shooting stage, and the fine-tuning stage. So, you have to make sure that the goal and direction are clear from the get-go so you don’t have to go in and re-do a step, or worse you are left with a video that doesn’t give value.

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Video production isn’t just about the actual video, it is also about where it’ll end up on. The key to an effective video is placing them where your customers will see them. Whether it be online, in your store, or even in emails with your client.

Our Explainer Video Sample

Frequently asked questions

Yes, they are! In the age of digital technology, we are constantly in a fight for screen time with out potential customers. So, having a video that not only highlights your brand, and gives valuable information to your clients can be what can help your company stand out.

An explainer video is usually a bite-sized, engaging, and informative video that is aimed at explaining a complex concept or idea in a clear and concise manner. Most often than not, these videos use visuals and animations to help illustrate the information being conveyed. Making it more accessible and easier to understand by the viewers.

A good explainer video is designed to communicate ideas, products, or services in an engaging and memorable way. They are typically short, shows exactly what the audience needs to know in a concise manner, and they will be designed with visual keys in order to fully get the message across.

The way to measure the success is if the audience is able to retain the information in the video, and either apply it to their already purchased service/product, or by availing of the service/product and trying it out for themselves.

The ideal length for an explainer video is typically between 60 to 90 seconds. It allows you to convey your key message concisely without losing your audience’s interest. Remember, keeping it short and sweet is the key to maximising engagement and retention.

The cost of producing an explainer video can vary based on factors such as video style, video length, complexity, and the level of customization. To provide an accurate estimate, we’d love to discuss your specific requirements. Our team will work closely with you to create a tailored solution that fits your budget.


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