Explainer videos are typically short-form videos created to help potential customers or even existing customers understand your product or service better. Moreover, these videos usually explain certain aspects of the process, guiding the viewers to not just see the various features of what your business is offering but also the use cases they may need it for.
In today’s digital landscape, where attention spans are shorter, explainer videos have become a valuable tool for businesses to communicate their message effectively. As videos are more effective than text alone, it’s no surprise that 45% of marketers who use video marketing in their strategy have an explainer video prominently displayed on their website.
By utilizing explainer videos, businesses can provide a visually engaging and concise overview of their offerings, capturing the attention of potential customers and enhancing their understanding of the product or service. This not only helps in building trust but also increases the chances of converting leads into customers.
The key to a good explanation video is to know what your audience wants to see. You can make all the explainer videos you want for all the various features you offer, but start with the most pressing questions from your customers. Remember the goal is to, 1 help your customers get the answer they are looking for, and 2 to help you in saving time and resources.
Video production goes through many steps, like the planning stage, the shooting stage, and the fine-tuning stage. So, you have to make sure that the goal and direction are clear from the get-go so you don’t have to go in and re-do a step, or worse you are left with a video that doesn’t give value.
Video production isn’t just about the actual video, it is also about where it’ll end up on. The key to an effective video is placing them where your customers will see them. Whether it be online, in your store, or even in emails with your client.
Yes, they are! In the age of digital technology, we are constantly in a fight for screen time with out potential customers. So, having a video that not only highlights your brand, and gives valuable information to your clients can be what can help your company stand out.
An explainer video is usually a bite-sized, engaging, and informative video that is aimed at explaining a complex concept or idea in a clear and concise manner. Most often than not, these videos use visuals and animations to help illustrate the information being conveyed. Making it more accessible and easier to understand by the viewers.
A good explainer video is designed to communicate ideas, products, or services in an engaging and memorable way. They are typically short, shows exactly what the audience needs to know in a concise manner, and they will be designed with visual keys in order to fully get the message across.
The way to measure the success is if the audience is able to retain the information in the video, and either apply it to their already purchased service/product, or by availing of the service/product and trying it out for themselves.
The ideal length for an explainer video is typically between 60 to 90 seconds. It allows you to convey your key message concisely without losing your audience’s interest. Remember, keeping it short and sweet is the key to maximizing engagement and retention.
The cost of producing an explainer video can vary based on factors such as video style, video length, complexity, and the level of customization. To provide an accurate estimate, we’d love to discuss your specific requirements. Our team will work closely with you to create a tailored solution that fits your budget.
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