There is no question that videos have become such a staple, that people even prefer videos over text and for good reason.
Recruitment videos are a popular tool used to attract potential candidates for job openings. These videos typically showcase the company culture, work environment, and the benefits of working for the organisation.
The primary goal of recruitment videos is to help candidates get a sense of what it would be like to work for the company and to encourage them to apply for open positions. They can be posted on company websites, social media channels, and job boards, and are often used as part of a larger recruitment campaign.
The key to every great video is planning. A well-designed recruitment video is tailored for your intended applicants, so that it will resonate with them.
Start with the core of the message. By clearly stating the job title, responsibilities, and qualifications you're looking for, you can attract the right candidates and communicate the specific requirements they need to meet
This phase is crucial to the pre production process, as it determines where to shoot at, who to include in the shoot, and other factors regarding the video's content.
Production is a multi-faceted process but establishing the root cause can help guide your video team to shoot and edit a video that will resonate with your future applicants.
The cost of producing a recruitment video can vary widely depending on factors such as the length of the video, the quality of production, and whether you hire a professional company or create the video in-house.
The ideal length for a recruitment video is between 1-3 minutes. However, this can vary depending on the complexity of the job, the target audience, and the platform where you plan to post the video. It’s important to keep the video concise, engaging, and focused on the key message you want to communicate to candidates.
Your recruitment video should include information about your company culture, values, and the specific job opening you’re hiring for. You can also include testimonials from current employees or showcase a day in the life of an employee to give candidates a better sense of what it’s like to work for your company.
To make your recruitment video stand out, try to showcase your company culture in a creative and engaging way. You can also use humor or storytelling to make the video more memorable. Including testimonials from current employees or highlighting the unique aspects of the job can also help differentiate your video from others.
Yes, you can reuse your recruitment video for multiple job openings as long as the content is relevant and up-to-date. You can edit the video to include information about the specific job opening, but be sure to keep the overall message consistent with your company culture and values.
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