The Risks of Skipping Pre Production

Want to skip the pre production phase? Then prepare to Waste Time and Money, Hurt Brand Credibility and Audience Engagement​

As we go on our socials and scroll away there is no denying how much video has become an integral part of marketing strategies for businesses, with 91% of businesses using video as a marketing tool. However, creating a successful video isn’t as easy as just filming and uploading it. It is tempting, we know. Whenever you see content creators churn out content on a regular basis it makes you just want to jump in and just do it. Unfortunately, not planning before shooting a video can have negative consequences for your business in the long run.

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As we go on our socials and scroll away there is no denying how much video has become an integral part of marketing strategies for businesses, with 91% of businesses using video as a marketing tool. However, creating a successful video isn’t as easy as just filming and uploading it. It is tempting, we know. Whenever you see content creators churn out content on a regular basis it makes you just want to jump in and just do it. Unfortunately, not planning before shooting a video can have negative consequences for your business in the long run.

Why can skipping pre production hurt your business?

Skipping pre production can become costly.

One of the biggest cons of not planning before shooting a video is that it can result in costing your business more in the long run. Without a plan, you may end up having to reshoot the video multiple times, which can quickly become expensive.

Skipping pre production can waste your business’s valuable time.

In addition to costing your business more money, not planning before shooting a video can also lead to wasting valuable time your business could have used to grow its online presence and brand credibility. Without a proper plan, this time could be spent on other marketing activities that can help grow your online presence and brand credibility.

Skipping pre production can result in a video that doesn’t align with your brand messaging.

Another con of not planning before shooting a video is that the end result may not align with your business goals or message. Without a plan, it’s easy to get carried away with creative ideas that may not fit with your overall message. This can lead to a confusing and ineffective video that doesn’t resonate with your target audience. According to a survey by HubSpot, 96% of businesses believe that video has helped increase user understanding of their product or service, which is why it’s important to ensure that the video aligns with your business goals and message.

Skipping pre-production can result in low-quality videos.

Not planning before shooting a video can also result in poor production quality. Without a plan, it’s easy to overlook important aspects such as lighting, sound, and framing. This can lead to a video that looks and sounds unprofessional, which can damage your brand’s credibility.

Skipping pre-production can result in a video that doesn’t resonate with your audience.

Another con of not planning before shooting a video is that it can lead to a lack of engagement from your audience. Without a plan, it’s easy to create a video that doesn’t bring value to your target audience. This can lead to low engagement and ultimately, a wasted marketing opportunity. In conclusion, shooting a video without a plan will result in a lot of wasted resources for your business. Therefore, it’s important for businesses to take the time to plan their videos properly and go through the pre-production phase. There is a reason why pre production is a tried and tested process.

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Pre-Production FAQs

While improvisation can have its place, skipping pre-production significantly increases the risk of a messy, ineffective video. Pre-production allows you to plan, structure, and visualize your video, leading to a more polished and impactful final product.

Pre-production actually helps you save money in the long run! Thorough planning minimizes wasted filming time, avoids the need for reshoots, and ensures you capture everything you need the first time around.

Absolutely not! The core principles of pre-production apply to videos of all sizes. Even a simple project with a smartphone camera can benefit from basic planning to ensure a clear message and high-quality outcome.

Imagine filming an interview without planning questions. You might miss key points, have awkward pauses, or forget to capture crucial B-roll footage. Pre-production ensures you have a clear interview guide and plan for visuals to complement your message.

Start small! Break down the pre-production process into manageable steps. Focus on core elements like brainstorming your concept, writing a simple script, and creating a basic shot list.

Think of pre-production as an investment. The time spent planning ensures a smoother filming process, a more polished final video, and a higher chance of achieving your video’s goals.

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